Your story is the most important thing you own. So what’s mine?
My name’s Erika and I love nothing more than sharing a good story over a hot cup ‘o coffee
I was born in Santa Cruz, California where I grew up reading books, traversing tidepools, and roaming through redwoods.
When I was 14, my parents traded the sounds of rolling waves for mooing cows in Templeton—a rural three-exit ellipsis on the 101 between San Francisco and Los Angeles.
As the new kid in a small town, I found comfort in frayed notebooks, AP English, and quiet observation. In college, I changed my major from microbiology to psychology to English.
Along the way, I found my zone of genius nestled between creative writing and psychology. The place where story meets science. As a natural observer, I leaned into my strength as a storyteller—finding inspiration for scene and character studies around every unassuming corner.
I found fascination in finding out why people do what they do, what makes them take action, and how they interact with the world.
When my college chapter concluded, I tripped into an opportunity writing copy for a tech startup. Until then, the only copyrighting on my radar was the boring legal kind (with an “r”). But there was one thing I knew for certain: I wanted to be a writer. As it turns out, copywriting (with a “w”) perfectly blends creativity and psychology. Story and strategy. (And, hey, I’ll be honest because I believe in transparency. Copywriting pays the bills a heck of a lot better than fiction writing does.)
I melted into a decade of agency and corporate copywriting, working with reputable brands like Samsung, Titleist, Jamba Juice, and Mindbody. But between the fancy work parties and weekend deadlines, something felt vacant. My words weren’t making a sincere impact.
Seeking creative fulfillment, I spent evenings scribing copy for creative entrepreneurs and startup creators. And I realized something: These creatives and creators were so busy in their own zones of genius, they didn’t have the time or desire to write the words that sell. They needed someone with a fresh perspective and marketing expertise to bring their stories to life on paper.
In 2017 things got serious. I filed my own LLC, booked a one-way flight to London with my boyfriend, and made preparations to leave corporate. In June 2018, we packed what we could into two 80-liter backpacks, sold or stored the rest, and set out to experience the world as digital nomads. Now I’m living and working around the world, spending a month in each city along the way.
I believe in creativity. Not in a limited sense requiring knowledge of mediums or color theory, but in a vast and limitless sense. The type of creativity that extends deep into every crevice of our human experience—in how we choose to paint our lives and write our stories.
The work I do is guided by an unwavering belief in the power of creativity and storytelling. My mission is to write the stories that put creativity before corporate and enable you to live a creative life on your own terms.
I’m here rooting for you,