Have you ever looked at your website and thought to yourself…


→ “I know I have something great to offer. If only I could connect with more of my ideal clients, I could make a bigger impact.”

→ “I’m working so hard but feel like I’m spinning in circles. Why can’t I get the right people to say YES to my services?”

→ “It seems like everyone else has their messaging figured out but I just can’t seem to find the right words to bring my story to life online.”

→ “The words on my website don’t accurately reflect who I am and what I do. I’m embarrassed to share my site and it’s seriously holding me back.”


You’re not alone.


Time and again, I see talented entrepreneurs hustling round-the-clock to build a creative business and life on their own terms.

But no amount of hustle will get you to your goals if your ideal clients can’t find you.

To survive and thrive as a creative entrepreneur, you must use the RIGHT words to communicate your message with clarity and confidence to the RIGHT people.

Words with the power to establish trust, increase clicks, and inspire sales.

I know, I know. Selling can feel icky—especially for creatives who just wanna create. But someone’s gotta do it in order for your business to succeed.

And that, my friend, is where your website copywriting come in.

Enter the Done-For-You Brand Copy Package:

A 4-week, 1-on-1 copywriting service designed to bring you more clients, income, and freedom on auto-pilot. So you can get back to doing what you love most while your website copy does the selling.

What you get

Everything you need to bring your brand story to life and boost conversions through your website.


brand story copywriting

Story discovery

Includes a comprehensive brand clarity questionnaire followed by a 1-hour website strategy call via Zoom where we hash out your goals

launch copy for online courses

Brand guidelines

A detailed guide of your most important brand messaging points, including your purpose statement, core values, and voice attributes

conversion copywriting for creative entrepreneurs

Website copywriting

Up to 3 pages of your website written in Google Docs and optimized for conversions and SEO

conversion copywriting review

Live review session

One more hour for us to review and co-edit your new website copy in Google Docs via Zoom

copy editing copywriting review

Complimentary revisions

After our review session, I’ll go through your copy with a fine-tooth comb to account for feedback and triple-check for typos

website copywriting for creative entrepreneurs

Copyrights (with an “r”)

Your final documents delivered in a neatly packaged Google Drive folder, complete with full copyrights for you to use as you wish


Popular add-ons include: additional website pages, lead magnet creation, email sequences, newsletter copy, and video scripts

Take your website copy from “to-do” to “done”

With the Done-For-You Brand Copy package

Starting at $2,750 USD

What’s the word?

Here’s what others have said.


Copywriting for Laura Murray Photography

“I looked at so many website copywriters before making a decision. As soon as I found Erika, I knew she was the one. I immediately brought her on to help with my copy for a brand I was about to launch. Since it was a new brand, I was struggling to figure out my messaging. Erika honed in on what was most important to deliver a clear and concise message to my customers. I highly recommend Erika and I will certainly be using her for future projects.—Laura Murray, Photographer


copywriting for entrepreneurs and startups video scripts website copy email sequence copywriting“I wasn’t sure I needed a website copywriter but working with Erika was such a pleasure. She made the whole process of rewriting my website copy so easy. Not only is she incredibly organized, she expertly translated my creative vision and voice into copy that authentically represents me and resonates with my clients. I couldn’t be happier!” Marlena Tanner, Dietitian & Creative Expressive Arts Counselor

copywriter testimonial video scripts


Erika was a dream to work with! I’ve already referred her to friends and colleagues looking for brand copywriting. She did an awesome job nailing the project on the first draft and I definitely plan to work with her again in the future.” —Tracy Frank, Creative Director, Frank Haus Design


“Erika has a gift for asking the right questions to get to the essence of what you want to convey in your copy. With clarity and warmth, she transformed the information I provided into a brand story that I felt confident sharing with my audience. Since working with Erika, I’ve discovered new opportunities and avenues to reach more people.” —Ruth Kent, Wellness Entrepreneur & Educator


So who’s the copywriter behind the website?

I’m Erika, a website copywriter and brand storyteller for personal brands.

erika fitzgerald conversion copywriting for creative entrepreneiurs

After a decade in the corporate marketing seat, I took a risk for freedom. I put in my two weeks, launched this business, booked a one-way flight to travel around the world, and packed what I could into an 80-liter backpack. Now I run my business from anywhere with wi-fi. 

Leading up to my decision to ditch the 9 to5, I spent countless evenings scribing copy for creative entrepreneurs and startup creators. And I realized something: These creatives and creators were so busy in their own zones of genius, they didn’t have the time—or desire—to write the words that sell.

Nowadays I help creative entrepreneurs tell stories that sell with sincerity because I believe in the power of keeping it real in this noisy digital world.

As a conversion copywriter and brand storyteller, I’ve delivered results for clients including Samsung America, Mindbody, Julie Solomon, and Laura Murray Photography—to name a few. My words have:

→ Helped an online educator book out her pilot coaching program

→ Resulted in more than 2,000 opt-ins to a new software product feature

→ Reached the inboxes of a client’s 30,000+ newsletter subscribers

→ Launched a PR strategy for a successful startup acquisition

→ Appeared in publications including HubSpot, The Write Life, and Mindbody

→ Set the tone for more than 65 website pages and 130+ marketing emails (and counting)

When I’m not nerding out on website copywriting and conversion rates, I’m most likely in close proximity to a yoga studio—almond milk matcha latte in one hand, passport in the other.

Still not sure if you need a website copywriter in your corner?

You’re still reading. So I bet there’s a good chance you know deep down your business will benefit from it.


Imagine if you could spend more time working ON your business and less time working IN it. Would you find more fulfillment and joy in your work? Would you reach your biggest goals faster?

By outsourcing your website copywriting, you can stay focused on what matters most: building your business and taking care of your clients.

Now, I’ll be honest. I’m not a marketing guru or magician. I can’t help you sell something your audience doesn’t need or want. But if you’ve done your homework and you know your market can truly benefit from what you have to offer, copywriting has the power to unlock your greatest potential.

I’ll channel your voice to connect with your target audience and influence them to click/subscribe/book/buy in a way that’s sincere, transparent, and ethical. No sleazy used car salesmen here.

With strategic website copy, you can enhance your customer experience and drive up your numbers—instantly and forever. How much is that worth to you?

Take your website copy from “to-do” to “done”

With the Done-For-You Brand Copy package

Starting at $2,750 USD

Brand clarity questionnaire

1-hour brand story discovery call

Brand messaging guidelines

Basic SEO keyword research and implementation

Website copywriting for up to 3 pages of your site

Live review session and one round of revisions

Final documents folder and full copyrights