Say it simply, do it well
A copywriting & business blog to help you gain clarity and confidence in your creative work and life.
Discover and define your brand voice in 3 easy steps
free guide
Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.
Your purpose connects the heart and logic of your creative business. Here’s how.
Your elevator pitch is your personal commercial. Get ready to wow anyone, anytime (even in an elevator).
Your mission statement declares the purpose of your business. In other words, it summarizes WHY your business exists.
As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California.
Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics.
My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨
Oh hey, I’m Erika
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