Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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Discover and define your brand voice in 3 easy steps

free guide

Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

As a business owner, you gotta write a lot. Use these 35 simple but effective words that sell.

35 Persuasive Words and Phrases to Use in Your Copy

Fingers typing on a keyboard; persuasive words

Copywriting, Marketing

PERUSE THE LATEST

Your elevator pitch is your personal commercial. Get ready to wow anyone, anytime (even in an elevator).

How to Write an Elevator Pitch for Your Creative Business

Business, Copywriting

A woman standing in an office; elevator pitch

Your mission statement declares the purpose of your business. In other words, it summarizes WHY your business exists.

How to Write a Mission Statement for Your Creative Business

Business, Copywriting

A woman sitting on the floor with a laptop; writing a mission statement

As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika

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