Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

join the list

Wanna skip the line and get exclusive copywriting & biz tips delivered straight to your inbox before they hit the blog?

Discover and define your brand voice in 3 easy steps

free guide

Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

As a business owner, you gotta write a lot. Use these 35 simple but effective words that sell.

35 Persuasive Words and Phrases to Use in Your Copy

Persuasive words and phrases to use in your copy

Copywriting, Marketing

PERUSE THE LATEST

When I started my business part-time several years ago, I was in a constant battle with myself—not knowing how or where to focus my time in order to build the right business. No matter how hard I tried to focus, I was at an impasse. Stuck on that carnival ride that uses centripetal force to […]

How to Build an Intentional Creative Business

Business, Marketing

WANNA KNOW MORE? THIS WAY

As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika

MEET YOUR WEBSITE COPYWRITER