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Field-tested insights on UX, conversion strategy, and buyer psychology.
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There’s more to creating a website than design. Here’s what you need to know.

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Your mission statement can change over time, but it should always provide clarity around this one thing.

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Pitch your value in 30 seconds with this simple elevator speech formula and examples.

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The story of how I overcame fear and pursued my dreams as a writer.

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When I started my business part-time several years ago, I was in a constant battle with myself—not knowing how or where to focus my time in order to build the right business. No matter how hard I tried to focus, I was at an impasse. Stuck on that carnival ride that uses centripetal force to […]

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Hollis Rendleman
Interior Architect & Designer
Seriously, I was in tears reading what Erika had written. It was better than I could have ever imagined. Everything she wrote resonated with me and with my customer base – within 5 days of launching my site, I had 3 new clients and a sold-out workshop. It was worth every penny.