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Field-tested insights on UX, conversion strategy, and buyer psychology.
On the Blog
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Writing is the last step in the copywriting process. To get people to buy, start here.
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Do you really need a copywriter? It depends! Answer these questions to find out.
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Boring out-of-office messages are OUT. Use these email templates to surprise and delight.
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Take a peek behind the scenes of how we brought the Esra brand story to life.
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Tune in to my conversation with Catherine Guidry—all about what makes website copy work.
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The story of how I overcame fear and pursued my dreams as a writer.
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For DIYers and designers: get the words right with this copywriter-developed Google Doc system to plan and write strategic website copy.
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My picks for the best Showit templates from Tonic Site Shop. Clean UX, modern design, and easy to launch. Use COPYTONIC at checkout.
Showit Website Templates
Two resources to DIY: a template to write your own copy, and copywriter-approved website templates to build on.
Website Resources
Site Resources
Hollis Rendleman
Interior Architect & Designer
Seriously, I was in tears reading what Erika had written. It was better than I could have ever imagined. Everything she wrote resonated with me and with my customer base – within 5 days of launching my site, I had 3 new clients and a sold-out workshop. It was worth every penny.
