Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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Discover and define your brand voice in 3 easy steps

free guide

Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

The story of how I overcame fear and pursued my dreams as a writer.

The Yellow Cardigan and Creative Entrepreneurship

A woman holding an open notebook; creative entrepreneurship

Business Tips

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When I started my business part-time several years ago, I was in a constant battle with myself—not knowing how or where to focus my time in order to build the right business. No matter how hard I tried to focus, I was at an impasse. Stuck on that carnival ride that uses centripetal force to […]

How to Build an Intentional Creative Business

Business Tips

As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika

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