Website copywriter for service & SaaS brands entering their next phase of growth
Hey, I’m Erika 👋
It sets the tone for your entire client experience. You’ve heard copy informs design—but what informs copy? Research and strategy, that’s what.
Your website is so much more than “copy” and “design”
Babysitting a flaky freelancer isn’t in the cards
Writing the copy yourself is a terrible waste of time
Surface tweaks can’t fix a cracked foundation
And frankly, a quick fix won't cut it…
It's an expensive disconnect. Apologizing for an outdated site is painful, but watching a $10K ad spend vanish into an 85% bounce rate is worse.
It’s time for a major refresh, but you're already stretched thin. One more “hey…” Slack may send you spiraling.
...but your website missed the update.
Right now, your business is running on version 2.0
Before specializing in website copywriting, I earned my stripes as a project manager and in-house copywriter for tech giants like Samsung, DocuSign, and Mindbody.
My work spanned glossy magazine pages, London transit walls, and multilingual digital campaigns.
But the most valuable thing I took away from my in-house experience? UX and brand work together to turn visitors into leads.
That's why I bring a UX-focused approach to every website copy project.
Since 2012, I’ve written copy for 100+ brands
I can help, no babysitting required
I wanted to write websites accessible to everyone—that speak directly to the right someone
I wanted to do more than put words on pretty things
→ “This service site is disorganized... are they disorganized, too?”
→ “This software site is clunky... is the product clunky, too?”
Every new visitor arrives with a clean slate. If your site feels like digging through a junk drawer, they'll attach that frustration to your brand.
To get your first impression right, I combine UX principles with conversion psychology. The result is a website that feels like walking into a 5-star hotel where the concierge already knows your name.
It goes like this...
I went all-in on writing website copy for service and SaaS brands. Selling a service online requires nuance, because your website is almost always the first interaction someone has with your business.
So, I stepped away from corporate life to create websites that feel like a service
Amy Posner
Business Growth Mentor
CEO at AmyPosner.com
Erika continually impresses me with her depth of knowledge and the thoroughness of her work.
She’s a sophisticated researcher, which translates into exactly what your audience needs to know and believe in order to take action. Erika also does something you won’t find often, delivering a 100% turnkey project with sitemaps and copy in wireframes.
In essence, a comprehensive blueprint that yields longer lasting results so you get more than just a ‘new iteration.’ You get a next generation website, designed to last.
Erika is (dare I say, ridiculously) organized and communicates effectively, so you know what’s happening, and when. Reliability like that is priceless. She’s easy to work with and measures her success by creating yours.
In my long experience, it’s hard to find people who bring all of this to the table, and care deeply. You can’t go wrong with Erika on your project.
“She’s elite in her field – a strategic thought partner whose deliverables are world class.”
I’m on it, delivering clear timelines and proactive updates so you can stay focused on your day-to-day.
A project you never have to manage
I don’t just transcribe. I act as an objective sounding board, providing honest, strategic guidance to deliver better results.
Someone who can see your blind spots
We’re building this together. You bring the industry expertise; I’ll transform it into high-converting website copy.
A collaborative thought partnership
I’ll walk you through the “why” behind every choice, making internal review and stakeholder buy-in a breeze.
Decisions based on evidence, not assumptions
You get the strategic precision of an agency veteran, paired with the care of a solo consultant. No red tape or getting bounced around between account managers.
What to expect from our partnership
Amanda Armstrong
Regulate & Rewire Podcast Host
Founder of Regulated Living
I loved working with Erika on the copy for my website rebrand. It's been hard to find the right words to make it clear what we do and how we help people in a way that's different from traditional approaches – and Erika nailed it.
Her process goes far beyond typical copywriting… the depth of research and client interviews she conducted helped us articulate the difference between our high-touch coaching programs and our membership.
The clarity she brought to our messaging has already reduced logistical questions on discovery calls. Her ability to translate complex neuroscience concepts into language our clients understand was especially valuable.
The final result truly elevated our brand and has even opened the door to new PR opportunities, helping us reach a wider audience. I absolutely recommend Erika to anyone looking for thoughtful, strategic copy that reflects the depth of their work.
“Like working with an investigative journalist who also happens to be an exceptional copywriter.”
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”
—Antoine de Saint-Exupéry
I believe websites work best not by adding more, but by removing everything that gets in the way
TL;DR
I built this business from 12 different countries while living abroad in 2018. Nowadays, I opt for dog-friendly road trips and lots of concerts. Fun fact: I love punk shows.
Traveling & live music
I enjoy reading and writing short stories (putting my B.A. in English Lit to good use). My favorite book genres include historical fiction, craft memoirs, and behavioral science.
Reading or writing fiction
Living in the PNW, I love outdoor adventures with my husband and our Springer Spaniel, Arlo. Hiking, skiing, paddle boarding, and gallivanting around in the forest.
Recreating in the Cascades
I’m a 200-hour certified yoga instructor and regular at my local reformer studio. Some of my favorite projects involve brands in the fitness and wellness space.
At the yoga or Pilates studio
When I’m not wireframing websites, you can find me…
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Each week, I email 1,500+ founders, marketers, and copy-curious subscribers with UX and conversion strategies to improve your website.