Do you ever look at your website and think to yourself…


→ “I know I have something great to offer. If only I could connect with more of my ideal clients, I could make a bigger impact.”

→ “I’m working so hard but feel like I’m spinning in circles. Why can’t I get the right people to say YES to my services?”

→ “It seems like everyone else has their messaging down pat but I just can’t find the right words to bring my story to life online.”

→ “The words on my website don’t accurately reflect who I am and what I do. I’m embarrassed to share my site and it’s seriously holding me back.”


You’re not alone.


Time and again, I see talented entrepreneurs hustling to build a creative business and life on their own terms.

But no amount of hustle will work if you don’t connect with your ideal clients.

To survive and thrive as an entrepreneur, you must use the RIGHT words to clearly communicate your value to the RIGHT people.

Words with the power to establish trust, increase clicks, and inspire sales.

I know, I know. Selling can feel icky—especially for creatives who just wanna create. But someone’s gotta do it in order for your business to succeed.

And that, my friend, is where your website copywriting comes in.

Enter the Done-For-You Website Copywriting Package:

A 4-week, 1-on-1 copywriting service designed to bring you more clients, income, and freedom on auto-pilot. So you can get back to doing what you love most while your website copy does the selling.

What you get

Everything you need to bring your brand story to life and boost conversions through your website.


brand story copywriting

Story discovery

Includes a comprehensive brand clarity questionnaire followed by a 1-hour website strategy call via Zoom where we hash out your goals

launch copy for online courses

Brand guidelines

A custom brand messaging guide detailing your mission statement, core values, brand voice attributes, and client avatar

conversion copywriting for creative entrepreneurs

Website copywriting

Up to 4 pages of your website written in Google Docs and optimized for conversions and SEO

conversion copywriting review

Live review session

One more hour for us to review and co-edit your new website copy in Google Docs via Zoom

copy editing copywriting review

Complimentary revisions

After our review session, I’ll go through your copy with a fine-tooth comb to account for feedback and triple-check for typos

website copywriting for creative entrepreneurs

Copyrights (with an “r”)

Your final documents delivered in a neatly packaged Google Drive folder, complete with full copyrights for you to use as you wish


Popular add-ons include: additional website pages, sales pages, lead magnet creation, email sequences, pricing guides, and video scripts

Take your website copy from “to-do” to “done”

With the Done-For-You Website Copywriting package

Starting at $3,200 USD

What’s the word?

Here’s what other website copywriting clients say:


Website copywriting for event planners“I was preparing to launch my new website and had invested in professional branding, so it was super important that the visual elements and messaging matched. I knew hiring a copywriter was essential— and Erika absolutely NAILED IT! When she presented my copy, it was clear she went above and beyond to understand my personality, business, and clients. Erika created a brand voice that feels 100% true to me AND speaks perfectly to my ideal clients. I launched my new website with confidence knowing that it tells the exact story I envisioned. Within a few days of launching, I received a new lead who said I have ‘exactly what she’s looking for.’ What can I say? Working with Erika was one of the best decisions I made for my business! She’s thorough, patient, helpful, responsive, and so much fun to work with. —Jenna Tracy, Wedding Planner, Jenna Tracy Events


Erika Fitzgerald: Copywriting for Coaches

Hiring Erika was the absolute best decision for my business. After weeks of struggling to write my own website copy, it was such a relief to put my project into her capable hands. I was able to focus on other aspects of my business while she worked her magic. She hit the ball out of the park on the first draft—all while making the entire experience seamless and fun. Erika is a talented businesswoman with an amazing gift for writing content that captures your vision and voice. Working with her exceeded any and all expectations from beginning to end.—Jenna Renzo, Life and Business Coach, The Orange Principle


copywriting for entrepreneurs and startups video scripts website copy email sequence copywriting“I wasn’t entirely sure where to start with my website rebrand—but I’m so glad I started with Erika. She made the whole process so easy, from brand messaging guidelines to website wireframes that guide potential clients through my philosophy and process. Erika is an expert at translating your creative vision and voice into copy that genuinely represents you and resonates with your clients. If you’re thinking about a website rebrand, start with Erika. She’ll create a strong foundation for your brand.” Marlena Tanner, Dietitian and Expressive Arts Counselor


copywriter testimonial video scripts

Working with Erika is a dream! A thoughtful listener and skilled copywriter, she masterfully turns ideas into strategic, well-crafted content. Through a thorough and streamlined process, she nailed the project on the first draft. I’ve happily referred her to friends and colleagues and look forward to working with her again in the future, too.—Tracy Frank, Creative Director, Frank Haus Design


“Erika has a true gift for asking the right questions to get to the heart of what you want to convey in your copy. She took the time to learn about me and my business. Then, with clarity and warmth, she transformed my story into brand messaging I feel incredibly confident sharing with my audience. Since working with Erika, I’ve discovered new opportunities and avenues to reach more of the right people. I truly couldn’t have asked for more.” —Ruth Kent, Wellness Entrepreneur

Oh, hey!

I’m Erika, a brand storyteller and website copywriter for savvy service-based businesses.

erika fitzgerald conversion copywriting for creative entrepreneiurs

After a decade in corporate marketing, I took a chance on location-independence. I put in my two weeks, launched this business, booked a one-way flight to travel around the world, and packed what I could into an 80-liter backpack. Now I run my business from anywhere with wi-fi. 

Leading up to my decision to ditch the 9 to5, I spent countless evenings scribing copy for fellow entrepreneurs and scrappy startups. And I realized something: These creatives and creators were so busy in their own zones of genius, they didn’t have the time—or desire—to write the words that sell.

Now I help creative entrepreneurs and small businesses tell stories that sell with sincerity because I believe in the power of keeping it real in this noisy digital world.

As a conversion copywriter and brand storyteller, I’ve delivered results for clients including Samsung, Mindbody, and Julie Solomon—to name a few. My words have:

→ Helped an online educator book out her pilot coaching program

→ Resulted in over 2,000 opt-ins to a new software product feature

→ Reached the inboxes of a client’s 30,000+ newsletter subscribers

→ Launched a PR strategy for a successful startup acquisition

→ Appeared in publications including HubSpot, The Write Life, and Mindbody

→ Set the tone for more than 65 website pages and 130+ marketing emails (and counting)

When I’m not nerding out on website copywriting and conversion rates, I’m most likely in close proximity to a yoga studio—almond milk matcha latte in one hand, passport in the other.

Still not sure if you need a website copywriter in your corner?

You’re still reading. So I bet there’s a good chance you know deep down your business will benefit from it.


Imagine if you could spend more time working ON your business and less time working IN it. Would you find more fulfillment and joy in your work? Would you reach your goals faster?

By outsourcing your website copywriting, you can stay focused on what matters most: building your business and taking care of your clients.

Now, I’ll be honest. I’m not a marketing guru or magician. I can’t help you sell something your audience doesn’t need or want. But if you’ve done your homework and you know your market can truly benefit from what you have to offer, copywriting can unlock your greatest potential.

I’ll channel your voice to connect with your target audience and influence them to click/subscribe/book/buy in a way that’s sincere, transparent, and ethical. No sleazy used car salesmen here.

With strategic website copy, you can enhance your customer experience and drive up your numbers—instantly and forever. How much is that worth to you?

Take your website copy from “to-do” to “done”

With the Done-For-You Website Copywriting package

Starting at $3,200 USD

Brand clarity questionnaire

1-hour website strategy call

Custom brand messaging guidelines

Basic SEO keyword research and implementation

Copy for your 4 core website pages: Home, About, Services, and Contact

Live review session and one round of revisions

Final documents folder and full copyrights