So you don’t have to hit “send” on another cold pitch.
Website copywriting that fills your inbox with leads & payments
The short answer: YES, really.
“Can a copywriter really find the right words to rescue my website from irrelevance… and sound like me, too?”
You’ve heard that copy turns website visitors into high-paying clients. But still, you wonder:
For SERVICE PROS and CREATIVE entrepreneurs:
Words are a dime a dozen. But strategic, story-driven website copy? It can take your brand from unknown to industry go-to.
...hire a pro to write your website copy.
Position you as an expert, authority, and fully-booked pro with a waitlist
Magnetize your ideal clients—the ones ready to book you sight unseen, pay on time, and share glowing testimonials
Give you the confidence to promote your website, charge your worth, and feel damn good about it
When you’re ready for your website copywriting to...
Maybe you’ve tried writing your website. You downloaded all the templates and saved them to your desktop “for future reference.”
Or you bought an online course that’s been collecting dust in your bookmarks folder for months.
But for business owners, time is money—and copywriting just isn’t in your zone of genius.
Sound familiar? It's time to say goodbye to command + Z and…
You don’t have the bandwidth to write your own website copy.
There’s just one problem:
Get your brand voice defined and your entire website written for conversion and SEO.
So you can attract revenue-generating traffic, loyal brand advocates, and primed-to-pay subscribers.
The Brand Messaging & Copywriting Package
introducting
Fill out your brand background questionnaire, which walks you through the details and data needed for a successful collaboration. From there, we’ll hit the ground running with a 90-minute Zoom strategy session. Bring all the creativity and Type-A ambition that led you here.
BRAND strategy kickoff
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I survey your competitive landscape, mine reviews and testimonials, and document the voice of your customer. I'll use my findings to create your brand messaging guidelines including: your positioning, mission statement, unique value proposition, ideal client profile, brand voice, and style guidelines.
BRAND MESSAGING guide CREATION
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step
I send the first draft of your website copy with a video walkthrough explaining my approach. Using Google Docs to collaborate, we’ll work through one round of revisions until your copy reaches “OMG you f*ck!ng nailed it” status (← actual client words).
one ROUND OF COMPLIMENTARY REVISIONS
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Revisions complete, I proofread with a fine-tooth comb and hand over the goods—but not before our 30-minute handoff Q&A call, where you can ask me anything. Website copywriting projects also include post-handoff email support for details that come up during design implementation.
FINAL FILES DELIVERED VIA GOOGLE DRIVE
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Everything you need to get your website in their bookmarks folder:
What’s included & how IT WORKS
Complete the application below to get started. I’ll be in touch within 2 business days to recommend the right solution for your business.
Ready to take your website from unknown to unstoppable?
Ask about a Website Copy VIP Session. Investment starts at $1,500 for 8 hours of dedicated copywriting time. We can typically knock out 1-2 website page or optimize 3-4 pages based on existing research.
NEED YOUR WEBSITE COPY SOONER?
From $8,500 USD for 5+ website pages. Custom quotes available.
Investment:
4-6 weeks
timeline:
Custom copy for your website pages. This includes headlines, crossheads, body copy, and calls to action – all optimized for SEO and conversion.
Brand messaging guidelines with your positioning, mission statement, value proposition, ideal client profile, brand voice, and style guidelines.
A collection of SEO keywords based on your industry, including title tags, meta descriptions, and optimization throughout your website copy.
When our collaboration concludes, you'll walk away with:
Website wireframes. Your website copy, strategically formatted in a visual layout and primed for design.
With a background in project management, brand marketing, and copywriting for brands like Samsung, Mindbody, and DocuSign I’ve seen behind the scenes of multi-million and billion dollar businesses. Now, I wield my words to empower independent businesses in their quest for freedom and authority.
My words have helped industry leaders like top-ranking podcast host Julie Solomon, globally-recognized wedding photographer Laura Murray, and award-winning ballroom dancer Erica Marie Marr get great results like:
31,000+ new email subscribers from a single landing page
Launch copy resulting in a sold out pilot coaching program
Over 700 new leads within three weeks of a website launch
2,300+ paid product opt-ins during the first week launch
Emails resulting in consistently above average open rates
and click-throughs
Increased bookings from strategic, value-focused website copy
that speaks to the right audience
Head-turning PR that led to a startup acquisition by WeWork
And writing copy that puts purpose-driven businesses on the map is my jam.
BTW, I’m Erika—
The high-converting copy Erika wrote helped us get over 700 opt-ins in the first few weeks of our new course launch!
Erica and Travis Marr, The Ballroom Course
“We have a ton of passion and expertise for our products and services but struggled to craft a captivating story geared toward our target customers. With expert-level organization, Erika quickly brought a ton of clarity and boldness to our brand. We are very picky about who we bring in to help us with projects, and we are very proud of the results with this one!”
Erika’s expert copywriting made my website look and feel SO much more legitimate.
Hollis Rendleman, Interior Architect & Designer
“After spending months attempting to write my own website copy, I reached out to Erika for help. I thought it would be a great jumpstart to finesse my ideas and hone in on a consistent tone—but it was so much more. I was in tears (the good kind!) reading the copy Erika wrote. The messaging was TOTALLY on point, spoke to my ideal client, and upped my professionalism by leaps and bounds. To prove it, I booked three big-ticket clients and sold out a workshop within five days of launching my website.”
I knew hiring a website copywriter was essential for connecting with my ideal clients—and Erika absolutely NAILED IT!
Jenna Tracy, Wedding & Event Planner
“When Erika presented my copy, it was clear she went above and beyond to understand my business and skillfully craft a brand voice that feels 100% true to me AND my ideal clients. I launched my new website with complete confidence knowing that it tells the exact story I envisioned. Within a few days of launching, I received a new lead who said I have ‘exactly what she’s looking for.’ What can I say? Working with Erika was the best decision I made for my business! She’s thorough, helpful, responsive, so much fun to work with, and a wealth of knowledge.”
I looked at so many copywriters before making a decision. As soon as I found Erika, I knew she was the one.
Laura Murray, Photographer and Founder of Spark & Bound
“I immediately brought her on to help with my copy for the launch of my new brand. Since it was new, I was struggling to figure out my messaging. In the matter of a few hours, Erika honed in on what was most important to deliver a clear and concise message to my customers. I highly recommend Erika and I will certainly be using her for future projects!”
After weeks of struggling to write my own website copy, it was a huge relief to put it in her capable hands.
Jenna Renzo, Life & Business Coach
“While Erika worked her copywriting magic, I was free to focus on other important aspects of my business. And she hit the ball out of the park on the first draft, too—all while making the entire experience seamless and fun. Erika is a talented businesswoman with an amazing gift for writing copy that captures your vision and voice. Working with her exceeded all my expectations from beginning to end.”
Without a doubt, my website is booking more sales (without any extra work on my part).
Charlotte Henry, Interior Designer
“Before bringing Erika on to write my copy, I was ashamed of my website. Now, thanks to Erika, I’m proud—excited, even—to send people to my website. It’s like she went into my head, extracted all the good ideas, and weaved them into a brand story that perfectly represents my business and my clients. She’s my new go-to resource for copywriting projects and I can’t recommend her enough!”
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i need copy ASAP. Can I get expedited delivery?
Perhaps you still have some questions...
fancy seeing you down here
Short answer: yes. If you already have an established brand voice, I offer a limited number of Website Copy VIP Days and VIP Weeks each month. These services are ideal for established brands that want to optimize their website copy for search and conversions.
For the full Website Messaging & Copywriting package, I schedule 4-6 weeks to dig into your industry and develop a comprehensive brand voice and website strategy before I write your copy. This package is best if you're embarking on a major rebrand or launch because it includes more robust research and strategy.
I'm comparing several website copywriting packages. Why should I choose yours?
Voice & Vibe: Look for a copywriter whose voice feels similar to yours. Are you soft spoken and supportive? Direct and to the point? Brazen and bold? Known for your knee-slapping jokes? A skilled copywriter will adapt their writing style to your brand voice—but you also can’t expect a blueberry to turn into a walnut. The process will run smoother with a copywriter who aligns with your voice and values.
Experience: Has this copywriter been at it for years—or did they launch their website yesterday? Do they have dozens of glowing testimonials—or just one from their mom? Look for social proof and credibility in the form of testimonials, media mentions, client results, portfolio pieces, and industry experience. I've been a copywriter for 10+ years and completed over 100 hours of trainings and certifications.
Process: You found someone with great experience whose voice aligns with yours, yay! Before you sign a contract, make sure you understand and mesh with their work style. Do they communicate only through email or phone calls? Do they bill by the hour or per project? How often do they expect your input? A professional copywriter will be able to clearly explain their process.
The short answer: because you like my style. But what does that mean, exactly? Here are three things to consider as you compare website copywriters:
how do you describe your voice, experience, and process?
Generally speaking, my copywriting style is conversational with a focus on clarity and storytelling. I love a tasteful dash of humor, too.
Before launching this business full-time in January 2018, I cut my teeth in the agency world managing multi-million dollar projects for Samsung (where I honed my Type-A organizational skills). Later, I wrote marketing copy for Samsung, Mindbody, DocuSign, and a few fast-growing startups.
You can read more about my process up here, which clients describe as “the most organized they’ve ever experienced” and “almost too easy!”
Can you work directly with my web designer?
Copy informs design. What I’ll do is visually map out your website pages in Google Docs, making sure you see where headlines, subheadlines, columns, and call-to-action buttons go. Each page will have a goal and a destination. For example, if the goal of your service page is for prospects to book a consult call, the copy will drive towards your scheduling page.
Once we hash out your sitemap, ideal visitor journeys, and copy flow—I’m happy to communicate directly with your web designer (so you can skip out on playing middleman).
WHEN'S THE BEST TIME TO INVEST IN CUSTOM WEBSITE COPYWRITING?
Been in business for 1+ years and still cringe every time someone asks, “Do you have a website?” because deep down inside, you loathe the copy you hacked together between re-runs of Seinfeld and trips to the snack cabinet.
Reached a point in your business where you have the funds and clarity to invest in a rebrand, including a shiny new website. It's time to level up your messaging with the help of a pro website copywriter.
Been collecting tons of ideas for your website—in Google Docs, on Post-Its, with lipstick on your bathroom mirror—and need help to reel it in and map out a plan… before your office starts to look like Jack’s desk in The Shining.
I recommend custom website copy to businesses who are at least 1-2 years in. A lot can change during the first year and I'd hate for you to invest 4-figures in website copywriting only to change your business model. That said, it may be time to hire a website copywriter if you’ve:
Isn’t it more “authentic” if I write everything myself?
I’m going to let you in on a secret: Almost every successful entrepreneur, industry leader, and public figure has at least one writer working behind the scenes to make them sound bloody brilliant.
Do you hire someone to cut your hair? Wax your brows? Design your business cards? Similarly, a copywriter is a service provider who lends their expertise to help you look and feel your best.
How do I pay? And what's your refund policy?
At the start of our project, you’ll get a welcome email with your invoice divided into two or four payments. The first payment is due upon signing the work agreement and is non-refundable. This holds time on my calendar for your project. The remaining amount will be due in full by our handoff date. You’ll get automated reminders before each payment is due.
You can easily pay online via bank transfer. If you prefer to pay via credit card, there's a 3% processing fee added. Easy peasy!
Due to the nature of done-for-you services, all payments are non-refundable once project work begins.
I’m uncomfortable selling my services. What if my website copy comes off as overly salesy?
Website copywriting shouldn't coerce or trick people into hiring you. That's why I lead with empathetic, story-driven copy that aims to solve a problem for your ideal clients. This allows me to find the middle ground between your voice and theirs, crank up the volume on your value, and connect with the people who will genuinely benefit from your services.
Let me ask you: What’s the cost of not selling your services? You’ll end up selling yourself short, along with your business and the people who need you the most. So get out there and be seen. You have lives to change for the better.
what IS a website copywriter, exactly?
Some copywriters are generalists who will write anything for any business—Facebook ads, marketing emails, commercial scripts, billboards, event flyers, you name it!
Others (like me, hi 👋) are niche copywriters who specialize in a specific area. I specialize exclusively in website copywriting for online businesses and growth-minded entrepreneurs.
Copywriting is always a collaboration that requires open communication and honest feedback. Help your copywriter help you!
person who issues copyrights©
psychic who can read your mind
superhuman who can magically “fix” all your business problems
snake oil salesman who will convince people to buy something that adds zero value to their lives
A copywriter is NOT a...
professional writer who specializes in writing words that help businesses turn prospects into paying clients and customers
person who blends creativity and sales psychology to write highly-targeted brand messaging that sells
“salesperson behind a keyboard.” —Robert W. Bly, The Copywriter’s Handbook
Great question. A copywriter (with a “w”) is a…
A one-on-one collaboration designed for service pros and creative entrepreneurs. Includes:
→ Brand questionnaire and research
→ 90-minute planning session via Zoom
→ 25+ page brand voice and messaging guidelines
→ List of 10–15 targeted SEO keywords
→ SEO keyword analysis and implementation
→ Design-ready website copy and wireframes
→ One round of complimentary revisions
→ 60-minute handoff call
→ Final files delivered via Google Drive
→ 30 days of post-handoff email support
The Website Strategy & Copywriting Package
Looking for the TL;DR version?
