Small shifts to dramatically lift your conversion rate
Why simple performs better than "fancy"
Where to find your best copy (hint: it already exists)
Why your message isn't motivating people to reach out
UX hitches that secretly kill your conversion rate
How to attract the right website traffic with on-page SEO
The Weekly Fix covers topics like:
Website tune-ups you can action in 10 mins
(or less!)
After graduating with a B.A. in English, I started my career as an agency marketer and in-house copywriter. That was long before influencers and ChatGPT existed.
I learned copy the old-fashioned way by reading, testing, and iterating.
But as a peak millennial, I’m no dinosaur either. My generation grew up with the Internet, from dial-up to MySpace Top 8.
I've seen a lot—and learned a lot—over the years. This newsletter is where I show up consistently to share what I know about website UX, SEO, and copywriting.
I'm Erika, website strategist & copywriter
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