Erika Fitzgerald

Crisp, clever copywriting to make your brand magnetic & profitable

“Nah, I’d rather make cold calls all day.” —No one ever

YES, WRITE IT FOR ME! 

YES, TEACH ME HOW! 

Want website words that really, truly sound like you—and resonate with your ideal clients, too?

free guide

Snag your FREE step-by-step guide to give your brand an effervescent pop of personality. Plus, get non-boring copywriting tips delivered to your inbox bi-weekly.

Discover and define your brand voice in 3 easy steps

CURIOUS HOW? LEARN MORE

When strangers ask me what I do for a living, I tell them: “I write the words that make websites easy to navigate and quick to close sales.”

What I mean by that is: “I help business owners discover their voice, put more personality into their brand, and make their website words magnetic to their ideal clients.”

And what I really, really mean is: “I hook up entrepreneurs with website words that fit their business like the perfect pair of jeans—with deep pockets for all the money they’re gonna make.”


Heyo

I’m Erika, website strategist & copywriter.

nab the goods

My brain, your web browser of choice. It’s like a VIP all-access pass to your local library (minus the return due dates). How-to guides, freebies, and video tutorials await.

LOAD UP ON FREE COPYWRITING RESOURCES

see how it works

Writing your own website words got you all blurry-eyed and frustrated? Hand over the keyboard and let a pro take
the wheel—while you get
back to what you do best.

HIRE ME TO WRITE CUSTOM WEBSITE COPY

explore the course

A step-by-step roadmap to take your messaging from dazed and confused to the kinda clarity that stands out (and sells) like polished silver in a crowded thrift store.

Learn how to craft your website copy

Choose your route, m’friend…

Ready to unlock the selling power of your website?

work with me

You know that one kitchen drawer that collects a little bit of everything, from mismatched earrings to old gum wrappers? This is nothing like that.

 I specialize exclusively in website copywriting services & education for digital entrepreneurs like you. Words grounded in strategy make your online home easy to navigate, enjoyable to read, and irresistible to your ideal clients—so you can score the sales you need to support your goals.

This is THE destination for website copywriting that marries sales strategy & storytelling to make you the go-to in your niche.

This isn’t another catch-all copywriting sitch:

“I was in tears (the good kind!) reading the copy Erika wrote.”

Hollis Rendleman, Interior Architect & Designer 

“The copy Erika wrote helped us get over 700 opt-ins in the first few weeks!”

Erica and Travis Marr, The Ballroom Course

“What can I say? Working with Erika was the best decision I made for my business!”


Jenna Tracy, Wedding & Event Planner

“She’s my go-to writer. And I’ve worked with dozens of writers over the years.”

Roman Garcia, Marketing Strategist & Entrepreneur

“Without a doubt, my website is booking more sales (without any extra work on my part).”

Charlotte Henry, Interior Designer

kind words