Before you paint over a cracked foundation, you need to diagnose the underlying issues:
→ Is your user experience creating friction?
→ Is your messaging confusing?
→ Is your positioning missing the mark?
Clever words alone won't fix these problems. To avoid hair-pulling revision loops, you need a strategic system upgrade (not just another creative refresh).
That’s why my website copywriting process starts long before we write a single line of copy.
This is a symptom of a system problem
Right now, your website brings in some leads…
But rarely the right ones, and never consistently
Mark Lotocky, CPA, CFP
Managing Partner, Dixon Davis
The copywriting process alone improved the way we communicate with clients. It gave us the clarity we needed, and our ability to transition new leads into clients increased from a 40% land rate to upwards of 80%—before even launching our new site.
“How much better can a professional really be? Turns out, a lot.”
It starts with audience research and a deep respect for how people make decisions. By aligning your message with their motives, we create a clear path to action.
Because when you understand your buyers, clarity becomes connection—and connection is the conversion.
My process does exactly that: extracts how your clients think and architects the copy to support their journey.
Copywriting never starts with “writing.”
After a decade writing for 100+ brands, from agile startups to global tech giants, I’ve arrived at one undeniable truth:
Website strategist first, copywriter second
Hi, I'm Erika
Your copy is delivered in visual wireframes, so you see exactly how it looks on screen—and the strategy never gets lost in translation during design.
Conversion Copywriting
A clear, logical blueprint removes friction so prospects find your solution. Because if you leave them to figure it out themselves, they won't. They’ll simply leave.
Website Architecture
Like an investigative journalist, I extract the truth from your buyers. Client interviews and review mining reveal how they make decisions, so your message matches their reality.
Audience Research
My approach at a glance
Amy Posner
Copy Chief & Business Mentor
Erika is (dare I say, ridiculously) organized. Reliability like that is priceless. She’s easy to work with and measures her success by creating yours.
Amanda Armstrong
Founder, Regulated Living
“The website copy Erika wrote elevated our rebrand, and opened the door for new PR opportunities that are getting us in front of a new audience.”
Mark Lotocky, CPA, CFP
Managing Partner, Dixon Davis
“It gave us the clarity we needed, and our ability to transition new leads into clients increased from a 40% land rate to upwards of 80%.”
– Roman G.
“She has the It Factor that allows her to start work in 4th gear”
Read the case study →
How a mental health practice elevated their messaging to launch a major rebrand and land new PR opportunities.
Regulated Living
Website Copy
Mental Health Services
Read the case study →
A Canadian financial planning firm doubled their close rate from 40% to 80%—before their new website even launched.
The Dixon Davis Group
Website Copy
Financial Services
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