Erika Fitzgerald

Website copywriting to make your brand magnetic & profitable

“Nah, I’d rather make cold calls all day.” —No one ever

Want website copy that sounds like you and resonates with your
ideal clients, too?

free guide

Snag your FREE step-by-step guide to give your brand an effervescent pop of personality. Plus, get non-boring copywriting tips delivered to your inbox.

Discover and define your brand voice in 3 easy steps

When strangers ask me what I do for a living, I tell them: “I write the words that make websites easy to navigate and quick to close sales.”

What I mean by that is: “As a website copywriter, I help business owners discover their voice, put more personality into their brand, and make their website copy magnetic to their ideal clients.”

And what I really, really mean is: “I hook up entrepreneurs with website words that fit their business like the perfect pair of jeans—with deep pockets for all the money they’re going to make.”


I’m Erika, website copywriter & strategist 

My brain, your web browser of choice. It’s like a VIP all-access pass to your local library (minus the return dates). How-to guides, freebies, and tutorials await.


Does writing for your website leave you blurry-eyed and frustrated? Pass the keyboard and let a website copywriter take
the wheel while you get
back to what you do best.


A step-by-step roadmap to take your messaging from dazed and confused to clear and polished, like pristine silver in a crowded antique store.

Learn how to craft your website copy

Choose your route...

Ready to unlock the selling power of your website?

You know that kitchen drawer that collects a little bit of everything, from mismatched earrings to old gum wrappers? This is nothing like that.

 I specialize exclusively in website copywriting for digital entrepreneurs and startup founders. Words grounded in strategy make your online home easy to navigate, enjoyable to read, and irresistible to your ideal clients—so you can score the sales you need to support your goals.

This is THE destination for website copywriting that marries sales strategy & storytelling to make you the go-to in your industry.

This isn’t another catch-all copywriting sitch:

“I was in tears (the good kind!) reading the copy Erika wrote.”

Hollis Rendleman, Interior Architect & Designer 

“The copy Erika wrote helped us get over 700 opt-ins in the first few weeks!”

Erica and Travis Marr, The Ballroom Course

“What can I say? Working with Erika was the best decision I made for my business!”

Jenna Tracy, Wedding & Event Planner

“She’s my go-to writer. And I’ve worked with dozens of writers over the years.”

Roman Garcia, Marketing Strategist & Entrepreneur

“Without a doubt, my website is booking more sales (without any extra work on my part).”

Charlotte Henry, Interior Designer

kind words