Oregon USA, serving clients worldwide
9-4 PST Monday-Friday
hello@erikafitzgerald.com
Currently booking: Q2 and beyond
Need strategic copy for a website redesign or rebrand? Send over the details and I'll take it from there.
Inquire about website copywriting services
Get in touch
Bonus points if your dog makes a cameo.
If it sounds like a great fit, we’ll schedule an intro call to chat details and next steps.
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I may ask a few clarifying questions via email to understand your specific needs.
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I’ll review your project details and get back to you within 2 business days or less.
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You “sent” it
Lindsey Julian
Brand & Marketing Strategist
She’s one of the few partners I trust bringing into my business. I'm protective of my client experience and selective about who I collaborate with, but bringing Erika in is always an easy yes.
“Erika's ability to translate high-level strategy into compelling story arcs is absolute gold.”
Answers to your questions
A lot of website copywriters focus purely on writing. As a conversion copywriter for websites, I build a strategic path that guides the right people to the next step in your sales journey.
This requires a blend of buyer psychology and offer positioning, paired with information architecture and UX strategy. You can read more about my website copywriting process here.
- Clear timelines and communication
- Strategic, guided decision-making
- A process that respects your time
I'll rely on you to gather internal materials for kickoff, show up to a handful of milestone reviews, and provide input on each draft. Beyond that, you can leave it to me.
A successful website project doesn’t wait until launch day to start paying off. Clients consistently notice results before their site even goes live: internal alignment, confidence in how they sell, and higher close rates on sales calls.
While no copywriter can guarantee specific metric outcomes, my process delivers clarity and copy you can use to power your sales for years to come.
If you have a validated service or SaaS product, happy clients, and a business that’s outgrown its website, a conversion-focused copywriter can help you position for what’s next.
In terms of timeline, you should ideally bring me in before you hire a web designer. The strategy and copy we develop will shape the layout of your site. Strategy and copy lead; design follows.
Many of my clients already have a website designer in mind, and I gladly collaborate with them to ensure the strategy translates flawlessly. If you need recommendations, I’m also happy to connect you with a trusted designer from my network.
If you’re not ready to go all in on website copywriting, we can start with phase one: The Positioning Blueprint. This is the first step of every website copywriting project, available as a standalone service.
That said, I do use a few AI-assisted tools to streamline my workflow. Beyond administrative tasks like transcription summaries and data sorting, I use AI like I would a human editor: to proofread and refine the copy I've written from scratch, based on my research—and always with careful human oversight.
You’re hiring me. I operate as a solo consultant and your direct point of contact. You won’t get bounced around to junior writers or account managers after signing on.
If I ever consult an outside specialist on a specific area of expertise (AIEO, for example), it’s under my direction and at no added cost to you.
Here’s a sample timeline for a multi-page website copywriting project:
- 1-2 months booking lead time
- 1-2 months for copywriting
- 1-2 months for design and development
- Total: 3-6 months
I include post-handoff support and a final review once your copy is in design, so you still have copy oversight during implementation. This isn’t a “here you go, good luck!” handoff.
Single-page websites and landing pages start at $5,000 and multi-page websites range from $7,500–15,000+. Because I deliver copy in wireframes, your designer can jump straight into the visuals, which often reduces design costs.
To help you plan, here’s a market-average estimate for a custom business website in 2026:
- Strategy, copy & wireframes (me): $7,500–15,000+
- Visual design & build (no-code or custom dev): $7,000–17,000+
- Estimated total investment: $14,500–32,000+
You’ll also want to keep things like brand design, photography, and website hosting in mind if relevant.
If you have a specific budget in mind, I’m happy to chat about what we can make happen. I also offer special rates for referral partners and designers looking to white-label copy. Just let me know when you inquire!
Returning website clients also get exclusive access to me for ongoing copy support, including new landing pages, email sequences, ad campaigns, and SEO/CRO audits.
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Learn more about proven UX and conversion strategies to sharpen your copy and improve your website. One fix at a time.