Swipe the templates, tools, and tech I personally use (and confidently recommend) to keep your business and website running smoothly. Bonus: I’ve lined up some great discounts for you, too.*

All the goodies.
None of the Googling.

Tools & Resources

On-the-house downloads

Copywriting
Resources 🖋️

Nail your brand voice, ditch the blank page blues, and sharpen your website copy with these free resources. Download one (or all three!), and you’ll also get my newsletter with fresh copy tips every other week. 

Brand Voice Guide

Copy Power Words

Website Copy Planner

Warning: This free Google Doc is known to make blank pages tremble. Use it to get clear on your message and map out copy that converts.

Goodbye, writer’s block. Swipe these 200+ words and phrases to punch up your copywriting. Keep it handy for whenever you need a quick zhuzh.

Struggling to pin down your brand voice? This mini workbook helps you nail down your style with simple, fill-in-the-blank prompts. 

Before Dubsado, I was buried in spreadsheets and PDFs (ew, David!). Now everything lives in one simple CRM: website forms, proposals, contracts, invoicing, and scheduling. Use ERIKA20 to save 20% on your first month or year.

Beautiful emails, no design degree required. Flodesk makes it easy to automate your email marketing—without punishing you for growing your list. Tap below to get 50% off your first year and enjoy unlimited subscribers for one flat rate.

Get one month freeSave 20% on DubsadoSave 50% on FloDesk

As a lean team of one, simple is better when it comes to software. Aside from my trusty Google Workspace, these are the only three platforms I use to keep everything running smoothly.

Steal my (tech) stack

Business
Software ⚡️

Showit makes it stupid-easy to build a professional website without the stress of code. Plus, you can find loads of free and premium templates to get started. It’s what my site is built on! Get your first month for free through this link 👇

DESIGNER SITES, MADE AFFORDABLE

Website
Templates 🪄

I’ve purchased a lot of templates over the years, and these are the ones I recommend most for strategy, usability, and stellar customer support. If you’re building your Showit website on a template, start here. 

Northfolk Co.

TONIC Site Shop

With Grace & Gold

Timeless and elegant, these award-winning templates are thoughtfully designed and easy to customize. Perfect if you want a polished site that’s as functional as it is beautiful.

My very first Showit template came from TONIC, and I’ve been a fan ever since. Cocktail-inspired, strategy-packed, and ridiculously customizable, their designs work and play hard. 

Perfect for creatives who want pro-level design. My favorite? Their à la carte canvases make it easy to add cool effects to any Showit site. Use code ERIKASENTME for 15% off! 

My favorite reads, all in one spot. Shop them through Bookshop.org and you’ll support independent bookstores, not billionaires. Bonus points: they’re a B Corp and Climate Neutral Certified. Win-win-win!

Browse My Bookshelf

Shop my recs

* This page includes affiliate links, which means I may earn a small commission if you make a purchase—at no extra cost to you. I only share products I actually use and love (translation: not here to “influence” you). It’s a win–win: you get discounts, and I get to fuel my oat milk latte habit at my favorite local coffee shop. ☕️

The fine print (but make it fun)

I’ve implemented two of your tips already. Keep 'em coming. 

Such a good point. I never thought of it that way before!

Every other Tuesday, I send a short, value-packed note with copywriting tips, client-tested strategies, and behind-the-scenes insights from running an online business.

Sometimes it’s a copy teardown. Sometimes it’s a pep talk. Either way, it always has something to think about—and put into action.

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