On-the-house downloads
Copywriting
Resources 🖋️
Nail your brand voice, ditch the blank page blues, and sharpen your website copy with these free resources. Download one (or all three!), and you’ll also get my newsletter with fresh copy tips every other week.
Brand Voice Guide
Copy Power Words
Website Copy Planner
Warning: This free Google Doc is known to make blank pages tremble. Use it to get clear on your message and map out copy that converts.
Goodbye, writer’s block. Swipe these 200+ words and phrases to punch up your copywriting. Keep it handy for whenever you need a quick zhuzh.
Struggling to pin down your brand voice? This mini workbook helps you nail down your style with simple, fill-in-the-blank prompts.
17hats is my freelance CRM of choice for proposals, contracts, invoices, and payments. Compared to like Dubsado and HoneyBook, I find 17hats easier to set up and more intuitive to use. Click my referral link below to save 50% on your first year!
Beautiful emails, no design degree required. Flodesk makes it easy to automate your email marketing—without punishing you for growing your list. Tap below to get 50% off your first year and enjoy unlimited subscribers for one flat rate.
As a lean team of one, simple is better when it comes to software. Aside from my trusty Google Workspace, these are the only three platforms I use to keep everything running smoothly.
Steal my (tech) stack
Business
Software ⚡️
Showit makes it stupid-easy to build a professional website without the stress of code. Plus, you can find loads of free and premium templates to get started. It’s what my site is built on! Get your first month for free through this link 👇
Design a site that converts
Website
Design 🪄
As a website copywriter, knowing design is part of the job. These are the tools and templates I recommend most for designing a website that supports UX and conversions—without looking cookie-cutter.
Northfolk Co.
Relume
Free Website Guys
These guys build beautiful, professional WordPress websites for free—no catch. Submit an application and they'll get back to you within a few days if you're accepted.
Relume make it easy to build, customize, and export sitemaps and wireframes to Figma and Webflow in one click. Use the link below to get 50% off your first month on a Starter or Pro plan.
Northfolk is my go-to for Showit website templates. I especially love their à la carte canvases for building custom website pages. Use code ERIKASENTME for 15% off!
My favorite reads, all in one spot. Shop them through Bookshop.org and you’ll support independent bookstores, not billionaires. Bonus points: they’re a B Corp and Climate Neutral Certified. Win-win-win!
Browse My Bookshelf
* This page includes affiliate links, which means I may earn a small commission if you make a purchase—at no extra cost to you. I only share products I actually use and love (translation: not here to “influence” you). It’s a win–win: you get discounts, and I get to fuel my oat milk latte habit at my favorite local coffee shop. ☕️
The fine print (but make it fun)
