And I help outside-the-box thinkers slay clichés. 👊
Type A creative. Curiosity-driven introvert. Unapologetic dog-lover. Undercover punk rocker. Top Google result for “website copywriter.”
About Moi
I work with service pros and founders who believe business, ethics, and empathy ab-so-fricken-lutely should coexist.
Because too many rebel business owners get buried under blah, AI-flavored nonsense. I help pull your message out of the noise—without changing who you are.
…without losing their soul.
To help businesses with good intentions grow
My mission:
But it’s not really about the website.
It’s about building a business that buys back your time—so you can work less, live more, and stop wondering if you’re “doing it right.”
It’s about creating something that lets you rest, create, and connect without running yourself into the ground.
Because a good website doesn’t just “look nice.”
It’s your middle finger to every outdated version of success.
Oh, and I'm obsessed with your website
When strangers ask what I do for work, I tell them: “I develop strategies and write copy for websites.”
What I mean by that is: I help business owners find words that fit like their favorite jeans—timeless, tailored, and with deep pockets to hold all the money they’re gonna make.
And what I really mean is: corporate life crushed my soul. So I built a business that lets me do things my way.
You too?
We're going to get along great.
I'm Erika—founder, messaging strategist & website copywriter
After an unsuccessful rebrand (expensive and not worth it), I took matters into my own hands and built the site you’re reading right now. If I’m gonna be “website girl” (client’s words, not mine), I’d better know my way around one.
The real glow-up
2025
Got my first professional website design and spent lockdown collecting Copyhackers certificates (translation: Copy Boss unlocked). Went back in-house for a hot sec, remembered why I quit, and doubled down on building my business, my way.
The pandemic pivot
2020
I quit corporate life and hopped on a one-way flight to London, kicking off a year abroad across 11 countries. Between Wi-Fi drops and bungee jumps, I carved out my niche as a website copywriter—and climbed to the first page of Google results.
The digital nomad year
2018-2019
Look ma, my first website!
Booked my first website client for a whopping $400. Full website copy, Squarespace design, and roughly 1,275,390 revisions. Boundaries? Baby entrepreneur Erika had never heard of ’em. 😅
A side hustle is born!
2016
Cut my teeth in agency and corporate roles, managing multi-million-dollar projects and writing global ad campaigns. Learned a lot about business (and how easily good ideas get lost in red tape).
The corporate chapter
2012-2018
A marketing internship introduced me to this thing called “copywriting,” And BOOM! Instant obsession. Turns out, psychology + data + writing = the perfect formula for my Type-A creative brain.
The early career years
2012
Started as a microbiology major (because apparently, I loved pain). Quickly realized advanced math was not my vibe and pivoted to English with a side crush on psychology.
The college chapter
2007
How I got here
…even when it’s the hard thing. Integrity is non-negotiable. I’ll never sell (or help sell) something I don’t stand behind, or use manipulative tactics. Transparency and honesty are the baseline for good business.
Do the right thing
Integrity
Hot takes are loud, but rarely reliable. I write websites grounded in data and research—not assumptions—because results come from what’s proven, not what’s popular.
Facts > Opinions
Evidence
Life’s too short for pre-Zoom anxiety. I built my business for the anti-hustlers and co-collaborators. Every project runs on mutual respect, open communication, and one shared goal: to do great work together.
Relationships are everything
Partnership
As an introvert who was teased for being “too shy” in school, listening became my edge. I’m not the loudest in the room, but I am the most observant. My job is to ask questions and reflect back the brilliance my clients can’t always see in themselves.
My superpower: wallflower
Curiosity
Kindness is courage. It’s choosing to listen when it’s easier to react. It’s creating space for honest, masks-off conversation where people feel seen and heard. And empathy? Absolutely essential. If you think that’s “woke,” the exit’s right up top.
Respect is the strategy
Kindness
Things I value—and value in my clients, too
MY VALUES
Ready to get started? Let’s see if we’re a match. Request a free, no-pressure consult to talk through your copywriting project.
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