(not just profits)
Story-driven sales copy centered around people
copywriter for websites
A boutique website copywriting studio helping creative brands sell with sincerity
I’m here to help you advertise your business with feel-good website copy that's empathetic, entertaining, and easy to read—like your favorite beach novel.
✘ no false scarcity
✘ no manufactured urgency
✘ no manipulation
CopyHackers 10x Web Copy; CopyHackers Master of Brand Voice; 200-hour Yoga Teacher Training
Training
Former in-house copywriter for global brands; agency project manager for a Fortune 500; world traveler
Experience
BA, English Language and Literature with emphases in Creative Writing and Communications
Education
Early in my marketing career (circa 2012), I became fascinated by the intersection of storytelling, sales, and human psychology. This quickly turned into a full-time copywriting career and, eventually, a business.
Six years in, I found myself craving something softer, quieter, simpler… and just different from the marketing status quo.
→ More stories that sell with sincerity; fewer high-pressure sales pages trying to “stand out and sell” at any cost.
→ More website copy that feels like stepping into your local bookshop (or apothecary or cafe); fewer flashing countdown timers.
So, with a vision to write more approachable web copy, I built Erika Fitzgerald Consulting to help creative founders (and the companies who support them) sell with ease and sincerity.
Founder, messaging strategist & website copywriter
I'm Erika Fitzgerald
Oh, hello
I BELIEVE
get in touch
Because it’s not about me. It's about how I can help you build a business that supports your dream life.
I grew up in a small town of around 3K people and attended university just 30 minutes away. After graduating, I started my career in the same place—as a marketer, project manager, and eventually, an in-house copywriter.
Fascinated by the world of online business (and the location freedom it granted people), I started freelance copywriting. Then, one day, a nutrition coach popped into my inbox, asking if I could write copy for her website.
“Sure, why not?” I thought. And that’s how I become obsessed with the strategy behind every website word. My side hustle quickly turned into a full-time copywriting business that granted me freedom to travel abroad for a year…
...writing website copy for clients around the world while becoming the #1 Google search result for “website copywriter” and doubling my revenue YoY.
I’ve since set up shop in Oregon and refined Erika Fitzgerald Consulting to serve adventurous entrepreneurs and creatives at all stages of business.
Location-independent website copywriter
From lunchtime freelancer to—
Loves: sleeping on the job, enforcing walk breaks, and stealing my office chair when I get up to reheat my coffee (again).
Arlo the Springer
Around the office
Keep going
English degree in hand, I land my first job in marketing, discover copywriting as a career, and start devouring books on the matter.
I trade agency life for my first "official" role as an in-house copywriter, which grants me enough work-life balance to complete my 200-hour YTT.
An agency recruiter slides into my inbox with a dream opportunity managing creative projects for a Fortune 500 consumer electronics company.
Seeking adventure, I launch Erika Fitzgerald Consulting full-time and leave for a year abroad with my (now) husband.
2012
2016
2018
2015
my online business journey so far
Oof, 2020 amirite? I spend lockdown doing lots of yoga and completing Copyhackers trainings.
Back to business full-time, I rebrand Erika Fitzgerald Consulting to serve more creatives and small businesses... all while planning a wedding!
We buy a house, get a dog, and I accept a temp role as lead copywriter for a global website rebrand.
I’m on a mission to help creatives sell with confidence, without coercive sales tactics.
2020
2024
Today!
2021
What my online business journey has looked like so far
Back to the start
fun
the resume
But make it
I head to Cal Poly to pursue a microbiology degree *record scratch* what? I course correct to English year two.
An agency recruiter slides into my inbox with an opportunity managing creative projects for a Fortune 500 consumer electronics company.
2007
2012
2016
English degree in hand, I land my first job in marketing, discover copywriting as a career, and start devouring books on the matter.
I trade agency life for my first "official" role as an in-house copywriter, which grants me enough work-life balance to complete my 200-hour YTT.
2015
keep going
fun
The resume, but make it
Seeking adventure, I launch Erika Fitzgerald Consulting full-time and leave for a year abroad with my (now) husband.
We buy a house, get a dog, and I accept a temp role as lead copywriter for a global website rebrand.
2018
2020
2024
Oof, 2020 amirite? I spend lockdown doing lots of yoga and completing Copyhackers trainings.
Back to business full-time, I rebrand Erika Fitzgerald Consulting to serve more creatives & small businesses... all while planning a wedding!
2021
today!
Course Creators
Clean Beauty Brands
SaaS Companies
Slow Fashion Brands
Illustrators
Financial Planners
Marketing Strategists
And more...
Photographers
Wedding Pros
Interior Designers
Florists
Nutrition Coaches
Stationary Designers
Brand & Web Designers
Health & Wellness Pros
I've written web copy for...
Since 2018
– Laura murray, photographer
Without hesitation, I brought Erika on to help with the website copy for my new sub-brand. With speed and precision, she honed in on what was most important to my customers, and merged their voice with my brand story in the most effortless, page-turning way.
“As soon as I found Erika, I knew she was the copywriter to hire.”
– Hollis Rendleman, interior designer
After months of trying to write my own website copy, I reached out to Erika. I thought it would be a great jumpstart to finesse my ideas, but it was so much more. Erika made my website sound legit. To prove it, I booked three big-ticket clients and sold out a workshop within days.
“I was in tears *the good kind* reading the Website copy erika wrote.”
— JENNA TRACY, wedding planner
I knew hiring a website copywriter was essential for my business, and Erika NAILED IT! The copy she presented felt true to me and my ideal clients. I launched my website feeling confident—and within a few days, I received a dream lead saying I was 'exactly what she was looking for.'
“Erika went above and beyond to understand my business and brand voice.”
These are their stories
01
02
03
04
05
We'll prob hit it off if you...
Have clearly defined offers that truly benefit your clients
Value a softer and more empathetic approach to marketing
Offer creative services, ethically-made products, or science-backed wellness solutions
Love a good adventure and embrace a sense of curiosity
Respect data-driven decisions and trust the creative process
*Bonus if you love dogs
