WFH website copywriter, strategist, and mentor.
I’m Erika—
...you need good copy.
With an elixir of strategy and storytelling, I help digital-savvy entrepreneurs (like you) ignite the spark that gathers their tribe ‘round the campfire.
Because with over 200 million active websites on the internet today, it takes more than good design alone to stand apart and connect with people.
To hook your audience from page one, earn a living, and impact lives doing what you love...
But you’re also a nice human and writing about yourself can feel like plucking eyebrow hairs, right? Good news: self-promotion doesn’t have to be painful.
When you find your North Star of clarity and lead from a place of value-driven service, you attract the people who need (and adore) your brilliance. You create honest connections. And you change lives for the better.
That’s where I step in and turn your big, bold ideas into copy that fires you up to share your website with the world—so you can serve (and sell) without feeling sleazy.
As an industry-known service provider, educator, or change-maker.
You’re here to make your mark
Fast-forward a few years. I came to the screeching-halt deer-in-the-headlights realization that I could help these business owners and entrepreneurs hone their messages and share their value with their ideal audiences.
and suddenly it hit me: there were countless small businesses trying to ignite positive change in the world. but they weren't leveraging their stories to stand out and sell.
But I didn’t just waltz into business, throw up a website, and immediately start making those “easy” internet dollars everyone talks about.
I earned my stripes as an English & Creative Writing grad working for global agencies and corporations for nearly 10 years. As a type-A creative split between art and analysis, I fit right into the marketing world.
There was just one problem: Too often, people and creativity took a backseat to profit and politics. And if you ask me, true success happens with people at the heart of business.
Deflated by corporate limitations, I built my first website as a creative outlet in 2014. And I was hooked. My “just for fun” website quickly grew and became the catalyst for a new adventure.
It started when I saw an opportunity to help
do-good visionaries and creators get their messages out into the world.
But wait. How’d I get all wrapped up in this copywriting business?
Erika
Now, I find joy in helping creatives, creators, and startup founders get their extraordinary ideas out into the world with clever messaging—so they can find more freedom, fulfillment, and joy in their work. Because no one should feel trapped inside their business.
Which, for a kid who grew up devouring R.L. Stine’s Goosebumps by flashlight and splurging at the Scholastic Book Fairs, is pretty much a dream come true.
Yours truly,
One at a time, the most brilliant and inspiring clients stepped into my inbox and rekindled my love of writing. I became obsessed with seeing the difference thoughtful copy could make for each small business. A well-crafted headline, a clear call to action... and BAM. Leads were lining up FOR MY CLIENTS.
Before I knew it, I was growing an online business from around the world (literally: I spent a year traveling from London to Seoul with nine stops in between). An experience that taught me how to be relentlessly driven, flexible, and focused (even in a crowded airport). And just like that, I saw copywriting in a new light.
trusted by and featured in
Say it simply, do it well
Keep cool and be kind
Think big, take action
Tell good tales
Have fun and encourage others
Get out there
The Core Values
Some rules are meant to be broken… but we never break these ‘round here:
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Writing in my studio overlooking the high desert, reheating my pour-over coffee for the fifth sixth time today, exploring the Cascades
Find me:
Yosemite National Park, Ubud, Bali,
Tokyo, Japan
Top 3 favorite places:
Maldives, Portugal, The Northern Lights
dreaming of:
Been to:
-
19 countries
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Traveling around the world for a year with just a backpack, bungee jumping in New Zealand, driving a U-Haul one-way to Oregon
Best decisions I’ve ever made:
Hummus (You bet it’s a condiment)
Favorite condiment:
Old Fashioned. TWO cherries.
Drink of choice:
sunflowers or peonies
In my vase:
-
Billie Holiday, Alt-J,
or anything 80s
On my record player:
Harold
My 8-year-old fiddle leaf fig tree,
Most prized possession:
BEND, OREGON
living in:
Santa Cruz, California
Born in:
star sign:
Aries
(naturally)
words of affirmation
love language:
INFJ
Personality:
Up for a round of trivia? Pull up a chair. I’ll grab two IPAs.
Down-to-earth creatives and creators who put ethics before profits
The ones who believe that everybody can—and should—make a positive difference in the world
The straight-A students who skipped class to get tickets to the premiere of Star Wars
The bookworms who call a trip to their local library a “wild Friday night out”
The rebels and rule-breakers who opt to do things their own way
my people are:
I’m a website copywriter with an affinity for strategy and stories. I’m also an entrepreneur and I get it—you need a website that sounds good and converts.
Writing about yourself doesn’t have to be so dang hard. I make it feel easy like slipping into your favorite pair of well-loved jeans (or yoga pants, if we’re being honest).
You’re an entrepreneur with something amazing to say, do, or sell.
Here’s the gist:
Scroll the resource library for copywriting & business tips.
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