You’ve refined your process, your clients rave about the results, and you’re operating at a higher level than ever before.
But your website? Still wearing its first-day-on-the-job outfit... pieced together with templates, freebies, and late-night Googling “how to write website copy.”
That worked back then.
Now it’s holding you back.
Because dream clients don’t click “contact” when your website undersells you.
It’s time for messaging that matches the business you’ve built.
Your business has leveled up… but your website is still playing catch-up
"Talking about my business face-to-face? Easy. Writing it down? I freeze like Minneapolis in January. I need someone who can see my biz like the back of their hand and put it into words."
If writing copy feels like plucking eyebrow hairs, you’re not alone...
"I’ve invested so much into my business and brand, but my website hasn’t caught up. Everything looks shiny on the surface... but underneath, the message feels empty.”
"I can articulate my clients’ brands so easily, but when it comes to writing about my own? Total blind spot. I know what I do is valuable… I just can’t find the right words."
“I cringe when I send people my URL. I know my site needs help, but I’d rather work on growing my business than stressing over copy. It’s not my zone of genius."
If you’re going to invest five figures in a website redesign, skipping strategy is like putting a Ferrari body on a go-kart engine: expensive and underpowered.
Strategic website copy does more than tell your story. It:
✔ Sets the foundation for your designer to do their best work
✔ Maps the user journey based on what your prospects need
✔ Turns clicks into inquiries and inquiries into paid invoices 💰
Don’t leave that in the hands of luck—or robots.
Your website is where decisions are made
That’s why savvy founders (like you!) don’t rely on templates or AI alone.
They hire website strategists.
Because good copy uses deep research, buyer psychology, and insightful data to guide visitors through your site from “just curious…” to “contract signed.”
Writing good* website copy is hard
They're Right:
OpenAI (the company behind ChatGPT) advertised a $300K+ salary for a content strategist in 2025. Because strategy still matters—a lot.
A no-pressure, 20-minute chat to see if we’re a fit.
Turn interest into action with messaging that primes prospects to say “yes” before you even hop on a sales call.
Guide your visitors with a clear website strategy—so no one’s left guessing where to click (or what you do).
Show up in search with keyword-informed copy that helps clients find you online. No TikTok dances required.
In just 6 weeks, you’ll walk away with copy that makes your website feel like a confident extension of your business. So you can attract clients who value your work and pay for it.
Turn more browsers into booked clients
Website Copywriting for service providers
Comprehensive discovery questionnaire + kickoff call to clarify your brand voice and website goals
Data mining and client interviews to glean insights into your audience and how they think
SEO keyword audit to spot what you (and your competitors) already rank for and uncover new opportunities
I start by digging into your brand, clients, and competition to uncover what sets you apart and how it motivates your ideal clients. Because high-converting copy starts with facts—not hunches.
Research & Discovery
01. Research
what you’ll get:
02. Strategy
3–5 page positioning brief that translates the research into a practical messaging guide you (and your team) can use
SEO keyword report to boost your search rankings and attract the right people straight from Google
Strategic site map that outlines your website pages, navigation, and user journey with conversions in mind
The research turns into a roadmap. I distill all the insights we uncovered during discovery (interviews, data mining, and competitive analysis) into a strategic messaging playbook.
Strategy & Mapping
03. Copywriting
Complete website copy written for conversions and structured to make design handoff easy breezy
Keyword-optimized pages with title tags, meta descriptions, and alt text suggestions to set you up for SEO success
Two live review calls: one for your homepage + one for the rest of your website pages
Your copy is drafted in low-fi Google Docs wireframes so you (and your designer) can see exactly how it fits into your site. We’ll start with your homepage, then move through the rest of your site.
Website Copywriting
04. Handoff
Up to 2 rounds of revisions to make sure your copy hits all the right notes
Final copy docs plus a Loom handoff video for your designer (or for you, if you’re DIY-ing)
30 days of email support for clarifying questions as you move into design + (optional) collaboration with your designer so you don’t have to play middleman
This is the final polish pass where every headline, keyword, and call-to-action gets the red-pen treatment. By the time we finish, your copy won’t just be “done”… it’ll be dialed.
Revisions & Handoff 🎉
Why spend hours selling on Zoom when your website can do the heavy lifting for you? With scroll-stopping copy, prospects show up already sold. Because copy isn’t just words that “sound good.” It’s a money-making messaging strategy.
(And yes, it can still sound good doing it 😉)
Get website copy that makes sales calls feel like a formality
Request a no-pressure, 20-minute chat.
Custom quotes can include extra pages, email sequences, and more
Starts at $6,000 USD for a standard 5-page website
Most projects take 6–8 weeks from kickoff to completion
Timeline:
Investment:
Add-ons:
After our kickoff call, I dive into research, strategy, and copywriting while you weigh in at key checkpoints. With my project-manager brain running the show, you can stay focused on your business.
Copy comin' right up
03
If it’s a mutual “yes!” after our call, I’ll send over your proposal, agreement, and invoice. Once you sign and pay the deposit, your project dates are locked in.
Make it official
02
Complete the inquiry form below. I’ll review within 2 days and send you a link to book a discovery call. If this service isn’t the right fit, I’ll point you toward the best solution for your project.
Apply & connect
01
How it happens
Website copy buttoned up and ready to strut!
Not to brag… okay, maybe just a smidge. These founders, service pros, and creatives traded “good enough” copy for strategic words with serious punch. The ROI? Loud and clear. 👇
Real results from clients like you
Website Copy IRL
Hollis Rendleman, Interior Designer
“I was in tears—the good kind—reading the website copy Erika wrote. She made my website sound legit. And it worked, too! I booked three big-ticket clients and sold out a workshop right out of the gate.”
Erica Marr,
Ballroom Dance Teacher
“Erika brought a ton of clarity and boldness to our brand. We have a ton of passion for our products, but were too close to our own brand. Erika quickly turned our ideas into high-converting copy, resulting in 700+ new leads."
Charlotte Henry,
Interior Designer
“It’s like Erika went into my head, extracted all the good ideas, and turned them into a cohesive brand story. I'm finally excited to share my website with potential clients. And I'm booking more work because my website sells."
Blake Andrews,
Wedding Photographer
“Erika has a knack for merging creativity and strategy to get results. She captured our brand voice perfectly—and helped us achieve multiple first-page rankings on Google. We now get more quality leads through organic search."
Andie Gwen,
Fashion Designer
“Erika has a gift for brand building through words. She helped channel all my ideas into tangible actions and brought the vision and story for my company to life. I couldn’t have pulled off such a successful launch without her help!"
Callie Farah,
Brand Manager
“Erika really took the time to understand our brand, which helped us gain clarity on how to position ourselves. The messaging guide she created has been our go-to resource—always keeping us grounded in our voice."
After earning my BA in English and cutting my teeth in agency and in-house marketing, I saw one truth confirmed again and again: words impact everything. They shape relationships, set brand tones, and influence buying decisions.
Before going solo, I managed seven-figure launches for Fortune 500s and developed global campaigns for household names. And, hey, with my agency-honed project management skills, the only thing you’ll need to babysit is your actual kids (or doggos).
Since then, I’ve helped 65+ clients sell out launches, book high-ticket projects straight from their sites, rank on page one of Google, and generate thousands of new leads.
Your strategic partner and perfectionist website copywriter
Hey, I'm Erika—
I've written for:
Your website copy FAQ cheat sheet
Questions?
- Have been in business 2+ years
- Know their audience but struggle to put it into words
- Want copy that feels authentic and converts
- Are investing in a major rebrand or website redesign, and know copy is key
- Research and positioning brief
- 1:1 customer interviews with up to 3 of your clients
- Keyword roadmap and on-page SEO
- Strategic site map to boost conversions
- Low-fi Google Docs wireframes to guide design
Yep. In fact, most full-service website copywriting projects are custom to some degree. Projects start at $6,000 for a standard 5-page site (e.g., home, about, services, contact), with most clients investing $7K–$10K. Need extra pages, sales funnels, or long-form content? One custom quote, comin' right up.
You bet. Landing pages and long-form sales pages typically run around $2,000-$3,000, depending on scope. Shoot me an email with the details, and I’ll provide an estimate.
Absolutely. Book a Website Copy Audit—it’s like a diagnostic consult with actionable takeaways. And if you upgrade to a full website copywriting service within 30 days, you’ll get $200 off.
I won't ghost you! 👻 Every package includes 30 days of post-handoff email support for design implementation questions. Once your site is designed, I also offer a Loom video review + proofread to make sure copy and design work in sync.
Want ongoing support with blogs, emails, or launches? Returning clients get first dibs on my limited retainer spots.
Absolutely. I format all copy with layout and flow in mind (hello, wireframes) and happily collaborate with your designer or dev team so everything comes together seamlessly.
I typically book 4–6 weeks in advance. Most projects take 6–8 weeks from kickoff to delivery, depending on the full scope. So, if your designer already has a start date, I recommend locking in your copy spot now so we can keep everything on schedule.
Most clients split it 50/50: 50% to book, 50% on delivery. If you need something different, we can arrange a flexible payment plan. Invoices are sent via secure online checkout (credit card or bank transfer).
Yes, that’s the magic! Between the questionnaire, kickoff call, and deep voice-of-customer research, I capture your audience’s language and blend it with your own. The result: copy that feels authentic AND converts. No sleazy sales tactics here.
Want proof? Check out my portfolio to see a few brand voices I’ve chameleon-ed.
Glad you asked. 😉 When you hire me, you’re getting a full-stack strategist—not just a wordsmith. I bring 15+ years of marketing experience, agency-level project management skills, and a research-driven process most copywriters skip. I've also learned from great copywriters like Ry Schwartz and Joanna Wiebe.
Add in a conversational, approachable style (with the occasional well-placed pun), and you’ll walk away with website copy that elevates your brand and delivers real ROI.
“Say no more, Erika. That’s exactly what I’ve been looking for.”
→ Book your free discovery call here.
Totally a phrase I would use in "real life". Love it!!
Charlotte
This is gold. Love everything about this. The tone. The directness. The concept it delivers. All rock solid.
Lindsey
Ok WOW, you're a mind reader! You captured this sooo perfectly!
Laura
THIS IS SOOOOOOOO GOOD!!! THANK YOU SO MUCH FOR YOUR BRILLIANCE ON THIS PAGE!
you up-levled this so much!
Hollis
LOVE! I literally laughed out loud at this. brilliant.
Amanda
YESSS! Ahhh this is so great! Love it—and totally agree. I think this secretly speaks to ALL my ideal clients. Nailed it! 👌
Moriah
OKAY!! YOU F*!KING NAILED these descriptions!! OH MY GOSH!!! I am in LOVE!!!!!! Ahhh you are so good at this!
Andie
a
Google Docs comments that made me smile
Speaking my love language
h
a
l
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m
c
Research & Discovery: I get to know your business, brand, and audience through data mining and analysis
Customer Interviews: up to 5 conversations with your clients to capture their exact words and worldview
Positioning Brief: a clear roadmap that defines your competitive edge and messaging
Keyword Report + SEO: on-page SEO baked into every page to boost your visibility and rankings
Strategic Site Map: recommended navigation designed to guide visitors smoothly toward conversion
Website Copy: formatted in Google Docs with sections, headlines, body copy, and CTAs (your designer will love you)
Design Review + Proofread: once your site is built, I’ll review every page on video, flag conversion risks, and proofread line by line
30 Days of Support: email access for quick Qs and clarifications so you’re never left hanging
Let's recap. In just 6–8 weeks, you'll get:
Now let’s give it something to say, so you don’t dissolve into the black hole of internet noise and 10-second attention spans.
Your website copy = your silent sales force
INVESTMENT: starts at $6,000 USD
Your next-level website starts here 👇
- If it's a good fit, I’ll send you a link to book a free, 20-minute Google Meet call.
- If it's not a good fit, I’ll recommend the best solution for your project.
Currently booking: November 2025 and beyond. Earlier start dates available for Copy Audits and Landing Page Sprints.
