Some copywriters will write your entire website in two weeks or less. BUT a website is a long-term investment in your business, which is why I schedule 4–6 weeks to do my homework to A+ standards and hook you up with words that’ll fit for years. To do this, I deep-dive into your industry and develop a sound strategy before I write your copy. Because when your website is grounded in research and strategy, your words work—which translates to a higher ROI. 

Because of the meticulous prep-work I put into each project, most of my clients enjoy finishing ahead of schedule with minimal revisions needed. However, I still schedule 4–6 weeks to do things right and well. After all, in the grand scheme of things… what’s a few extra weeks? Trust me when I say it’ll be worth the wait 😉 

Voice & Vibe: Ideally, you want to hire a copywriter whose voice feels similar to your own when you visit their website and read their work. Are you soft spoken and supportive? Direct and to the point? Brazen and bold? Known for your knee-slapping jokes? A skilled copywriter will adapt their writing style to suit your brand—but you also can’t expect a blueberry to turn into a pear (unless maybe it’s GMO… and no one wants that). Find a copywriter who shares a majority of your sensibilities. 

Experience: Has this copywriter been at it for years—or did they just launch their first Squarespace site yesterday? Do they have dozens of glowing testimonials—or one from their distant second cousin? Look for social proof and credibility in the form of testimonials, media mentions, client results, portfolio pieces, and industry experience. 

Process: You found someone with great experience whose voice aligns perfectly with yours, yay! Before you sign an agreement, make sure you understand (and feel comfortable) with their work style. Do they communicate only through email? Phone calls? Face to face? Do they bill by the hour or per project? How often they expect your input? A professional copywriter will be able to clearly explain their process. 

The short answer? Because you like me. “But wait, what the heck does that mean?!” 

Okay, okay. As you’re stalking around the internet looking at different copywriters, consider these three factors:

Generally speaking, my copywriting style is conversational and casual with a focus on clarity and concision—but I love a tasteful dash of humor, too. 

Before launching this business full-time in January 2018, I cut my teeth in the agency world managing multi-million dollar projects for Samsung (which is where I honed my Type-A organizational skills). Later, I wrote marketing copy for Samsung and global fit-tech company Mindbody.

You can read more about my process up here, which clients describe as “the most organized they’ve ever experienced” and “almost too easy!”

Copy informs design. What I’ll do is visually map out your website pages in Google Docs, making sure you see where headlines, subheadlines, columns, and call-to-action buttons go. Each page will have a goal and a destination. For example, if the goal of your service page is to convince visitors to book a consult call, then the copy will drive towards your call booking page. 

Once we hash out your sitemap, ideal visitor journeys, and copy flow—I’m happy to communicate directly with your web designer (so you can skip out on playing middleman). 

Been in business for 1+ years and still cringe every time someone asks, “Do you have a website?” because deep down inside, you loathe the copy you hacked together between reruns of Seinfeld and trips to the snack cabinet. 

Reached a point in your business where you have the funds to invest in the rebrand of your dreams, starting with brand spankin’ new website copy. Because, you know, copy always comes first.  

Been collecting loads of ideas—in Google Docs, on Post-Its, with lipstick on your bathroom mirror—and need someone to help reel things in and sort out which ideas are the right fit for your business and audience… before your office starts to look like Jack’s desk in The Shining. 

It may be time to hire a website copywriter if you’ve:

I’m going to let you in on a secret: Almost every successful entrepreneur, industry leader, influential person, and public figure has at least one writer working behind the scenes to make them sound bloody brilliant. 

Do you hire someone to cut your hair? Wax your brows? Design your business cards? Similarly, a copywriter is a service provider who lends their expertise to help you look and feel your best. 

At the start of our project, you’ll get a welcome email with your invoice divided into two payments. The first payment is due before we start to secure your spot on my calendar. The second payment is due upon project completion and gives me the green light to transfer ownership and copyrights to you. 

You can easily pay online with an e-check or any major credit card—processing fees on me. Plus, you’ll get automated reminders the day before each payment is due. Easy peasy! 

Due to the nature of custom services, all payments are non-refundable once project work begins. 

My approach to website copywriting isn’t to trick people into hiring you. Rather, I get to know your ideal clients on a first name basis so that I can speak their language when I write your copy. This allows me to find the middle ground between your voice and theirs, crank up the volume on your value, and connect you with the people who will genuinely benefit from what you’ve got to offer. 

Let me ask you: What’s the cost of not selling your services? You’ll end up selling yourself short, along with your business and the people who need you the most. So get out there and be seen. You have lives to change for the better. 

Some copywriters are generalists who will write anything for any business—Facebook ads, marketing emails, commercial scripts, billboards, event flyers, you name it! 

Others (like me, hi 👋) are niche copywriters who specialize in a specific area. I specialize exclusively in website copywriting for online entrepreneurs and service-based businesses, for example. 

Copywriting is always a collaboration that requires you to communicate goals, ideas, and feedback clearly and honestly. Help your copywriter help you! 

person who issues copyrights©

psychic who can read your mind

superhuman who can magically “fix” all your business problems

snake oil salesman who will convince people to buy something that adds zero value to their lives 

A copywriter is NOT a... 

professional writer who specializes in writing words that help businesses turn prospects into paying clients and customers 

person who blends creativity and sales psychology to write highly-targeted brand messaging that sells 

“salesperson behind a keyboard.” —Robert W. Bly, The Copywriter’s Handbook 

Great question. A copywriter (with a “w”) is a…