People still read—they just don't read boring. And good god, there's a lot of generic AI-generated slop out there these days. So... instead of letting AI regurgitate the same vocab all over your copy, swap in these refreshingly zingy power words. (See what I did there? 😏)
Punch up your writing with these 200+ power words
Free swipe file
By clicking "get the file," you'll also receive my bi-weekly copywriting newsletter and occasional marketing emails. If you enjoy this free guide, you'll love the emails! One click to unsubscribe anytime.
120 positive power words to describe your product or service
60 negative words to position pain points (gracefully)
60 contextual words and phrases to make your writing more persuasive
Inside the swipe file:
So, you have a website. Its goal? Call on people to take an action of some kind (subscribe, buy, book, contact, et cetera).
But before you can convince anyone to do anything, you need their attention. Enter: copywriting power words.
A cheatsheet to beat writer's block and *zhuzh* up your copy
AI can write copy. But only you can write to make people feel something.
Why power words?
Sure, you can let AI take the first draft. I won’t judge. But you’ve 🫵 got to go back and put the humanity into it.
I’ve spent 15 years helping brands of all sizes—from scrappy startups to global corporations—dial in language that gets attention and results.
This free swipe file pulls from the same list of copywriting power words I use when auditing websites, writing web copy, and helping clients add extra spark to their brand messaging.
Think of it as your shortcut to more magnetic copy.
