The Website Copy Planner is your go-to guide for what to include on your 3 most important pages. This free, editable Google Doc is your first step toward strategic website copy that turns browsers into bookings.*
Plan your website copy like a pro (without the blank-page panic)
Free Google Doc Template
It's on the way! Check back 11.01.25
Map out exactly what belongs on each of your 3 core pages
Get clarity on your message so you never feel stuck writing
Lay the groundwork for website copy that books better clients
This simple, fill-in-the-blank Guide helps you:
Your service-based website has three pages that do most of the heavy lifting: Home, About, and Services.
But if you’ve ever stared at a blinking cursor, wondering, “Where the heck do I even start?” — this free website copy planner is for you.
Go from website overwhelm to strategic outline in 3 easy steps
I've been helping founders and service providers write websites that convert for over a decade—and I know exactly what makes people click.
This free website planner is a taste of the research-backed process I use with my clients every day, so you can stop spinning your wheels and start building a website that books.
Think of it as the pre-work that makes writing your copy (on your own or with my templates) 10x easier.
15 years of website strategy packed into one simple planner
Why listen to me?
