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How a cross-channel launch campaign scored 3,600+ opt-ins to Mindbody's new dynamic pricing feature in one week.
Dynamic Pricing Campaign
Mindbody
Script Writing
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An integrated B2B campaign for DocuSign—from the C-suite concept pitch to the commercial video shoot.
A Better Way Campaign
DocuSign
Campaign Copy
Mark Lotocky, CPA, CFP
Managing Partner, Dixon Davis
“It gave us the clarity we needed, and our ability to transition new leads into clients increased from a 40% land rate to upwards of 80%. It was absolutely worth the investment.”
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A Canadian financial planning firm was tired of their message getting lost in translation.
Through strategic positioning and client-focused copy, their new lead conversion rate jumped from 40% to 80%.
The Dixon Davis Group
Amanda Armstrong
Founder, Regulated Living
“She helped us articulate the difference between our high-touch coaching programs and our membership, and the clarity she brought to our messaging has reduced logistical questions on discovery calls.”
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A mental health practice needed fresh web copy to launch a major rebrand.
Within a few months of launch, they saw a drop in logistical questions and landed new PR opportunities.
Regulated Living
Justin Parker
Founder, The Parker Initiative
“Erika did an excellent job bringing our new brand strategy to life online, combining it with insights from our clients so our online presence finally matches the client experience we deliver.”
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An ERP consulting firm needed a new website to support next-level growth and cold outreach.
I translated their technical expertise into copy that speaks to what their clients want: an ERP system their team will actually use.
The Parker Initiative
Carla Weis
VP Brand & Creative, DocuSign
"Erika has a gift to bring stories to life with a really down-to-earth approach. She was a critical player when we were trying to do new and different things."
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DocuSign needed web copy to turn technical eSignature features into a trustworthy first impression for busy business owners and teams.
I rebuilt the page to lead with speed and trust, so visitors know they can get a signature today, not "sometime this week."
DocuSign eSignature
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To bring the brand elements to life across every touchpoint, DocuSign needed a clear voice and style guide.
Brand Guidelines
DocuSign
Voice & Tone
Take a look at the results →
End-to-end copy for the launch of RealSelf Shop, including product descriptions, lifecycle & promo emails, and paid social.
RealSelf Shop Launch
E-Commerce
Web, Email & Social
