Brand Voice & Web Copy
Web Copy à la Carte
Copy VIP Days
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Book better clients and make more money with website copy inspired by design—and designed to convert.
Turn your website traffic into revenue
Website copywriting services
You built a business around your craft
You appreciate the aesthetic side of things—but your business needs leads to survive and thrive. I can help.
As a conversion-focused website copywriter, I blend strategy and storytelling to help you convert within your comfort zone.
Because, at the end of the day, I want you to feel confident with the message you put out into the world.
So if you’re like me and crave a softer, more personal approach to advertising your business...
you're in the right place.
✔ 60-minute kickoff call
✔ 8+ hours of focused work
✔ Handoff video w/ creative direction
✔ 7 days of email support
What's included:
Like a spa day for your copy, send your to-do list my way for one-on-one pencil pampering and word massaging.
This expedited service allows you to work with an experienced website copywriter—without waiting months.
By the end of the day, you can finally hit “publish” on that back-burner copy project. Think new home page, landing page, opt-in offer, etc.
Best for website copy audits and single-asset deliverables.
A 2-day website copywriting service to get your most pressing deliverables done.
Copywriting VIP Day
No. 01: “The Daily”
INVESTMENT: $2,000
INVESTMENT: From $4,500
✔ Brand questionnaire
✔ 60-minute strategy call
✔ Market & audience analysis
✔ Copy for your desired web pages
✔ Content wireframes in Google Docs
✔ Keyword research & on-page SEO
✔ One round of revisions
What's included:
Perfect for businesses planning to launch or rebrand their website in the next few months. You know your brand voice and need copy to match.
This fast and focused website copywriting service delivers the core pages you need to get to launch—and get results.
Infused with on-page SEO and conversion strategy, you won’t get this caliber of copywriting service from Fiverr or ChatGPT.
Starts at $4,500 for 3 website pages (e.g. Home, About, Services). Customizations and add-ons available.
A 2+ week website copy intensive to make handing off to your designer an easy “go.”
Web Copy à la Carte
No. 02: “The Weekly”
INVESTMENT: From $6,500
✔ Brand questionnaire
✔ 60-minute strategy call
✔ Market & audience analysis
✔ 25+ page brand messaging guidelines
✔ Copy for your desired web pages
✔ Content wireframes in Google Docs
✔ Keyword research & on-page SEO
✔ Two rounds of revisions
What's included:
The crème de la crème of website copywriting services. Perfect for entrepreneurs who want to build (or rebuild) their brand from the ground up.
Following my signature brand voice and web copy framework, we’ll stitch together the threads of your story and strategy.
You’ll walk away with a beautifully-designed brand messaging guide and website copy primed for design.
Starts at $6,500 for brand voice development and 3 website pages (e.g. Home, About, Services). Customizations and add-ons available.
A 4+ week copywriting service to develop your brand voice and write your site.
Brand Voice & Web Copy
No. 03: “The Full Story”
To help you write a website that supports your dream life
Yeah, it’s just website copy—but when the words hit just right, you feel more “legit” (← words from my client). That translates to more confidence in your business and life.
So, no—it’s not just website copy. It’s the feeling when your dream client submits an inquiry saying your service is “exactly what she’s been looking for” (← another client result).
My goal for every website copywriting project is for you to leave feeling confident and empowered.
My Promise
I present your copy via Zoom or Loom. Your project docs are uploaded to Google Drive for you to download. Le fin!
FILE DELIVERY
06.
The secret to refined copy—ruthless editing. Every copywriting project undergoes an obsessive internal review.
EDIT, EDIT, EDIT
05.
To inform design, copy must also consider design. I write and format each page (in Google Docs) to visualize your copy in layout.
WRITe & WIREFRAMe
04.
Any copywriter worth their salt allotts time for research. This is where I determine which plot points matter to your prospects.
RESEARCH & STRATEGy
03.
Once you book your project, you’ll receive your “homework” and a link to schedule our kickoff call. It’s fun ☺
ONBOARDING & KICKOFF
02.
The first step is to submit an application. If I can help with your specific goals, we can discuss a discovery call and proposal.
APPLY & CONNECT
01.
As a former agency PM, I believe a clear process creates a container for creativity to flourish. Every website copywriting service follows logical steps to produce extraordinary creative results. The best part? You don’t have to lift a finger after kickoff.
A copywriting process you can hang your hat on
WHAT TO EXPECT
Book a VIP Day instantly
– ERICA & Travis MARR, COurse creators
Before working with Erika, we struggled to craft a captivating story. We have a ton of passion for our products, but felt too close to our brand. Erika quickly turned our ideas into high-converting copy geared toward our audience, which resulted in 700+ new leads.
“Erika brought a ton of clarity and boldness to our brand.”
— CHARLOTTE HENRY, Interior Designer
It’s like Erika went into my head, extracted all the good ideas, and turned them into a cohesive brand story. I'm actually excited to share my website with potential clients now. The best part? I'm booking more work without actually putting in more work.
“My website does the selling while I focus on other areas of my business.”
THESE ARE THEIR STORIES
I’ve helped countless creatives gain clients and confidence
– Hollis Rendleman, interior designer
After months of trying to write my own website copy, I reached out to Erika. I thought it would be a great jumpstart to finesse my ideas, but it was so much more. Erika made my website sound legit. To prove it, I booked three big-ticket clients and sold out a workshop within days.
“I was in tears *the good kind* reading the Website copy erika wrote.”
If “now” isn’t the time for custom, I encourage you to take copy into your own hands. I’ll show you the steps.
Shop Copy Templates
Copywriting templates are a great place to start, but as your business grows, the time you have to DIY shrinks. I can help.
Get Custom Web Copy
You have enough on your plate, which is why I made it easy to book a VIP Day, instantly. Three clicks is all it takes.
Book a Copy VIP Day
Ways we can work together
Ready to get started?
Explore more website templates & tools →
Shop my favorite Showit templates →
Smart design + strategic copy make a great team. I’ve been in the website space since the days of Myspace HTML editor, which means I’ve tested almost all the platforms available today—so you don’t have to.
A website template is a great option when your business is in its early stages, while a custom design can get you to the next level.
