Every business exists to solve a problem.

Mine is to gently combat noisy marketing and success stereotypes by surfacing the stories that matter

Like many ambitious college graduates, I followed suit to the corporate marketing world—English degree in one hand, lofty dreams of becoming a professional writer in the other.

I soon found myself working a high-profile agency gig, managing multi-million dollar projects while managing crippling anxiety with medication.

I worked my butt off but struggled to get ahead in a world where success is measured narrowly in terms of profits and titles, hustle supersedes heart, and ethics are more like guidelines.

Seeing the efforts of talented creatives squandered by twice removed executives, I thought to myself, “there must be another—a better—way to live a creative life.

I shut the badge-access-only door on corporate life because I believe in the other way: the power of sincere storytelling and honest connection. That, in a highly-curated and cluttered digital world, authenticity shines.

You can lead a creative life from the heart. I help you put the heart of your story into words that work.

“Owning our story and loving ourselves through that process is the bravest thing that we’ll ever do.”

Brené Brown

Curious to know the story of how I landed here? Here’s the long version…


Erika Fitzgerald copywriter copywriting for creatives entrepreneursA true INFJ, I’m known to obsess over turning little details into big-picture solutions.

I was born in Santa Cruz, California where I grew up reading books, traversing tidepools, and roaming through redwoods.

When I was 14, my parents traded the sounds of rolling waves for mooing cows in Templeton—a rural three-exit ellipsis on the 101 between San Francisco and Los Angeles.

As the new kid in a small town, I found comfort in frayed notebooks, AP English, and quiet observation. In college, I changed my major from microbiology to psychology to English.

Along the way, I found my zone of genius nestled between creative writing and psychology. The place where storytelling meets science. An adept observer, I leaned into my strength as a storyteller.

I found fascination in finding out why we do what they do, what makes us take action, and how we connect through stories.

After college, I tripped into an opportunity writing copy for a tech startup. Until then, the only copyrighting on my radar was the boring legal kind (with an “r”). One thing I knew for certain: I wanted to be a writer. As it turns out, copywriting (with a “w”) blends creativity and psychology. Story and strategy. 

I settled into a decade of agency and corporate copywriting, working with reputable brands like Samsung, Titleist, and Mindbody. But between extravagant work parties and weekend deadlines, something felt vacant.

My words weren’t making a sincere impact.

Seeking creative fulfillment, I spent evenings scribing copy for creative entrepreneurs and startup creators. And I realized something: these creatives and creators were so busy in their own zones of genius, they didn’t have the time or desire to write the words that sell. They needed someone with a fresh perspective and copywriting expertise to marry their stories with strategy. 

In 2017, I went all in. I filed an LLC, booked a one-way flight to London, and said “see ya” to corporate. Six months later, I packed my life into an 80-liter backpack and took my copywriting business on the road for a year. Now I live and work from San Luis Obispo, California, serving clients from America to Australia. 

I believe clear communication can help you achieve anything. 

Whether you dream of traveling the world or working from home in stretchy pants, your words can help you get there. When you make your value clear and your message approachable, the right people notice. 

The work I do is guided by an unwavering belief in the power of creativity, communication, and human connection. My mission is to write stories that put human creativity before corporate and empower small businesses to take up more space. 

Ready to harness the power of your story?

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