With an elixir of strategy and storytelling, I help digital-savvy entrepreneurs (like you) ignite the spark that gathers their tribe ‘round the campfire.
Because with over 200 million active websites on the internet today, it takes more than good design alone to stand apart and connect with people.
To hook your audience from page one, earn a living, and impact lives doing what you love...
But you’re also a nice human and writing about yourself can feel like plucking eyebrow hairs, right? Good news: self-promotion doesn’t have to be painful.
When you find your North Star of clarity and lead from a place of value-driven service, you attract the people who need (and adore) your brilliance. You create honest connections. And you change lives for the better.
That’s where I step in and turn your big, bold ideas into copy that fires you up to share your website with the world—so you can serve (and sell) without feeling sleazy.
Fast-forward a few years. I came to the screeching-halt deer-in-the-headlights realization that I could help these business owners and entrepreneurs hone their messages and share their magic.
But I didn’t just waltz into business, throw up a website, and immediately start making those “easy” internet dollars everyone talks about.
I earned my stripes as an English & Creative Writing grad working for global agencies and corporations for nearly 10 years. As a type-A creative split between art and analysis, I fit right into the marketing world.
There was just one problem: Too often, people and creativity took a backseat to profit and politics. And if you ask me, true success happens with people at the heart of business.
Deflated by corporate limitations, I built my first website as a creative outlet in 2014. And I was hooked. My “just for fun” website quickly grew into a copywriting side-hustle and became the catalyst for a thriving copywriting studio.
Now, I find joy in helping extraordinary creatives and creators get their extraordinary ideas out into the world with clever messaging—so they can find the same freedom and aliveness in their work. Because no one should feel trapped by their work routine.
Which, for a kid who grew up devouring R.L. Stine’s Goosebumps by flashlight and splurging at the Scholastic Book Fairs, is pretty much a dream come true.
Before I knew it, I was saying goodbye to corporate life and growing an online business from around the world (literally: I spent a year traveling from London to Seoul with nine stops in between). An experience that taught me how to be relentlessly driven, flexible, and focused. And just like that, I felt inexplicably alive and free.
Down-to-earth creatives and creators who put ethics before profits
The ones who believe that everybody can—and should—make a positive difference in the world
The straight-A students who skipped class to get tickets to the premiere of Star Wars
The bookworms who call a trip to their local library a “wild Friday night out”
The rebels and rule-breakers who opt to do things their own way
Scroll the resource library for copywriting & business tips.
Get step-by-step guidance to DIY your website copy.
Order up custom website copy—written by me, for your biz.