With an elixir of strategy and storytelling, I help digital-savvy entrepreneurs (like you) ignite the spark that gathers their tribe ‘round the campfire.
Because with over 200 million active websites on the internet today, it takes more than good design alone to stand apart and connect with people.
To hook your audience from page one, earn a living, and impact lives doing what you love...
But you’re also a nice human and writing about yourself can feel like plucking eyebrow hairs, right? Good news: self-promotion doesn’t have to be painful.
When you find your North Star of clarity and lead from a place of value-driven service, you attract the people who need (and adore) your brilliance. You create honest connections. And you change lives for the better.
That’s where I step in and turn your big, bold ideas into copy that fires you up to share your website with the world—so you can serve (and sell) without feeling sleazy.
A few months later, when I came to the screeching-halt deer-in-the-headlights realization that there’s a ton of opportunity beyond the 9–5, a major shift happened.
But I didn’t just waltz into entrepreneurship, throw up a website, and immediately start making those “easy” internet dollars everyone keeps talking about.
I earned my stripes as an English & Creative Writing grad working late nights and weekends at global agencies and corporations for 10+ years—where windows are a luxury, reheating broccoli gets you banned from the break room, and creativity tends to take a backseat to office politics.
Frustrated by the limits on outside the box thinking, I built my first website as a creative outlet in 2014. And I was hooked. My “just for fun” website quickly grew into a copywriting side-hustle and became the catalyst that would later get me out of cubicle-land and on my way to owning a thriving creative business.
Now, I find joy in helping extraordinary creatives and creators get their extraordinary ideas out into the world with clever messaging—so they can find the same freedom and aliveness in their work.
Which, for a kid who grew up devouring R.L. Stine’s Goosebumps by flashlight and splurging at the Scholastic Book Fairs, is pretty much a dream come true.
Before I knew what was happening, I’d quit my corporate copywriting job and was growing a business from around the world (literally: I spent a year traveling from London to Korea with nine stops in between). It was like a fog of forced routine lifted and, for the first time ever, I was alive and free.
Down-to-earth creatives and creators who put ethics before profits
The ones who believe that everybody can—and should—make a positive difference in the world
The straight-A students who skipped class to get tickets to the premiere of Star Wars
The bookworms who call a trip to their local library a “wild Friday night out”
The rebels and rule-breakers who opted out of the 9–5 to do things their own way
Scroll the resource library for copywriting & business tips.
Get step-by-step guidance to DIY your website copy.
Order up custom website copy—written by me, for your biz.