Your story is the most important thing you own. So what’s mine?
My name’s Erika Fitzgerald and I love nothing more than sharing a good story over a hot matcha latte (with almond milk, please).
I was born in Santa Cruz, California where I grew up reading books, traversing tidepools, and roaming through redwoods.
When I was 14, my parents traded the sounds of rolling waves for mooing cows in Templeton—a rural three-exit ellipsis on the 101 between San Francisco and Los Angeles.
As the new kid in a small town, I found comfort in frayed notebooks, AP English, and quiet observation. In college, I changed my major from microbiology to psychology to English.
Along the way, I found my zone of genius nestled between creative writing and psychology. The place where story meets science. As a natural observer, I leaned into my strength as a storyteller—finding inspiration for scene and character studies around every unassuming corner.
I found fascination in finding out why people do what they do, what makes them take action, and how they interact with the world.
When my college chapter concluded, I tripped into an opportunity writing copy for a tech startup. Until then, the only copyrighting on my radar was the boring legal kind (with an “r”). But there was one thing I knew for certain: I wanted to be a writer. As it turns out, copywriting (with a “w”) perfectly blends creativity and psychology. Story and strategy. (And, hey, I’ll be honest because I believe in transparency. Copywriting pays the bills a heck of a lot better than fiction writing does.)
I melted into a decade of agency and corporate copywriting, working with reputable brands like Samsung, Titleist, Jamba Juice, and Mindbody. But between the fancy work parties and weekend deadlines, something felt vacant. My words weren’t making a sincere impact.
Seeking creative fulfillment, I spent evenings scribing copy for creative entrepreneurs and startup creators. And I realized something: These creatives and creators were so busy in their own zones of genius, they didn’t have the time or desire to write the words that sell. They needed someone with a fresh perspective and marketing expertise to bring their stories to life on paper.
So, in 2017, I took my side hustle full-time. I filed an LLC, booked a one-way flight to London, and said “see ya” to corporate. Six months later, I packed my life into an 80-liter backpack and took my copywriting business on the road. Now I live and work from cities around the world, serving clients from California to Australia.
I believe clear communication can help you achieve anything.
Whether you dream of traveling the world or working from home in stretchy pants, your words will help you get there. When you make your value clear and your message approachable, the right people notice. They become the followers, fans, and buyers your business needs to flourish.
The work I do is guided by an unwavering belief in the power of creativity and communication. My mission is to write the stories that put creativity before corporate and empower you to live a creative life on your own terms.
I’m here rooting for you,