WFH website copywriter, strategist, and mentor.

I’m Erika— need good copy. 

With an elixir of strategy and storytelling, I help digital-savvy entrepreneurs (like you) ignite the spark that gathers their tribe ‘round the campfire. 

Because with over 200 million active websites on the internet today, it takes more than good design alone to stand apart and connect with people.

To hook your audience from page one, earn a living, and impact lives doing what you love... 

But you’re also a nice human and writing about yourself can feel like plucking eyebrow hairs, right? Good news: self-promotion doesn’t have to be painful. 

When you find your North Star of clarity and lead from a place of value-driven service, you attract the people who need (and adore) your brilliance. You create honest connections. And you change lives for the better.

That’s where I step in and turn your big, bold ideas into copy that fires you up to share your website with the world—so you can serve (and sell) without feeling sleazy.

As an industry-known service provider, educator, or change-maker.

You’re here to make your mark

my mission



I’m here to empower you with website copywriting services & education that translate into more confidence, more income, and more freedom.

Whether you started your business yesterday or years ago:

Fast-forward a few years. I came to the screeching-halt deer-in-the-headlights realization that I could help these business owners and entrepreneurs hone their messages and share their magic.

and suddenly it hit me: there were countless small businesses trying to ignite positive change in the world. but they weren't leveraging their stories to stand out and sell.

But I didn’t just waltz into business, throw up a website, and immediately start making those “easy” internet dollars everyone talks about.

I earned my stripes as an English & Creative Writing grad working for global agencies and corporations for nearly 10 years. As a type-A creative split between art and analysis, I fit right into the marketing world.

There was just one problem: Too often, people and creativity took a backseat to profit and politics. And if you ask me, true success happens with people at the heart of business.

Deflated by corporate limitations, I built my first website as a creative outlet in 2014. And I was hooked. My “just for fun” website quickly grew into a copywriting side-hustle and became the catalyst for a thriving copywriting studio. 

It started when I saw an opportunity to help
do-good visionaries and creators get their messages out into the world.

But wait. How’d I get all wrapped up in this copywriting business?


Now, I find joy in helping extraordinary creatives and creators get their extraordinary ideas out into the world with clever messaging—so they can find the same freedom and aliveness in their work. Because no one should feel trapped by their work routine.

Which, for a kid who grew up devouring R.L. Stine’s Goosebumps by flashlight and splurging at the Scholastic Book Fairs, is pretty much a dream come true. 

Really, truly. 

One at a time, the most brilliant and inspiring clients stepped into my inbox and rekindled my love of writing. I became obsessed with seeing the difference thoughtful copy could make for each small business. A well-crafted headline, a clear call to action... and BAM. Leads were lining up FOR MY CLIENTS.  

Before I knew it, I was saying goodbye to corporate life and growing an online business from around the world (literally: I spent a year traveling from London to Seoul with nine stops in between). An experience that taught me how to be relentlessly driven, flexible, and focused. And just like that, I felt inexplicably alive and free.

Say it simply, do it well

Keep cool and be kind

Think big, take action

Tell good tales

Have fun and encourage others

Get out there

The Core Values

Some rules are meant to be broken… but we never break these ‘round here:


Writing in my 1920s-era studio overlooking Cerro San Luis Mountain, reheating my pour-over coffee for the fifth sixth time today, smothering my 38 house plants with love

Find me: 

Yosemite National Park, Ubud, Bali,
Tokyo, Japan

Top 3 favorite places:

Maldives, Portugal, The Northern Lights

dreaming of:

Been to:


19 countries


Leaving home to travel around the world for a year, bungee jumping in New Zealand, skydiving on my 21st birthday

Best decisions I’ve ever made:

Hummus (yes, it’s a condiment)

Favorite condiment:

Old Fashioned. Extra cherries.

Drink of choice:

sunflowers or peonies

In my vase:


Billie Holiday, Dr. Dre, or anything 80s

On my record player:


My 8-year-old fiddle        leaf fig tree, 

Most prized possession:

 San Luis Obispo, California

living in: 

Santa Cruz, California

Born in: 

star sign:



words of affirmation

love language:



Up for a round of trivia? Pull up a chair. I’ll grab two IPAs.

Down-to-earth creatives and creators who put ethics before profits  

The ones who believe that everybody can—and should—make a positive difference in the world

The straight-A students who skipped class to get tickets to the premiere of Star Wars

The bookworms who call a trip to their local library a “wild Friday night out”

The rebels and rule-breakers who opt to do things their own way

my people are:

I’m a website copywriter with an affinity for strategy and stories. I’m also an entrepreneur and I get it—you need a website that sounds good and converts. 

Writing about yourself doesn’t have to be so dang hard. I make it feel easy like slipping into your favorite pair of well-loved jeans (or yoga pants, if we’re being honest).

You’re an entrepreneur with something amazing to say, do, or sell.

Here’s the gist:

hit the blog

Scroll the resource library for copywriting & business tips.



Get step-by-step guidance to DIY your website copy.



Order up custom website copy—written by me, for your biz.


Tell me, are you...

Let’s team up and make it happen