WFH website copywriter, strategist, and mentor.

I’m Erika— need good copy. 

With an elixir of strategy and storytelling, I help digital-savvy entrepreneurs (like you) ignite the spark that gathers their tribe ‘round the campfire. 

Because with over 200 million active websites on the internet today, it takes more than good design alone to stand apart and connect with people.

To hook your audience from page one, earn a living, and impact lives doing what you love... 

But you’re also a nice human and writing about yourself can feel like plucking eyebrow hairs, right? Good news: self-promotion doesn’t have to be painful. 

When you find your North Star of clarity and lead from a place of value-driven service, you attract the people who need (and adore) your brilliance. You create honest connections. And you change lives for the better.

That’s where I step in and turn your big, bold ideas into copy that fires you up to share your website with the world—so you can serve (and sell) without feeling sleazy.

As an industry-known service provider, educator, or change-maker.

You’re here to make your mark

my mission



I’m here to empower you with website copywriting services & education that translate into more confidence, more income, and more freedom.

Whether you started your business yesterday or years ago:

A few months later, when I came to the screeching-halt deer-in-the-headlights realization that there’s a ton of opportunity beyond the 9–5, a major shift happened.

Fast-forward a few years. I found myself sitting in my boss’s office with a hard-to-swallow pill: lose my agency job OR cancel a much-anticipated ski trip in order to work the weekend. I chose the latter in favor of keeping my “dream job” and still kick myself for it. 

But I didn’t just waltz into entrepreneurship, throw up a website, and immediately start making those “easy” internet dollars everyone keeps talking about.

I earned my stripes as an English & Creative Writing grad working late nights and weekends at global agencies and corporations for 10+ years—where windows are a luxury, reheating broccoli gets you banned from the break room, and creativity tends to take a backseat to office politics. 

Frustrated by the limits on outside the box thinking, I built my first website as a creative outlet in 2014. And I was hooked. My “just for fun” website quickly grew into a copywriting side-hustle and became the catalyst that would later get me out of cubicle-land and on my way to owning a thriving creative business. 

It started with a cancelled ski trip and spread like wildfire when I discovered the limitless world of online entrepreneurship.

But wait. How’d I get all wrapped up in this copywriting business?


Now, I find joy in helping extraordinary creatives and creators get their extraordinary ideas out into the world with clever messaging—so they can find the same freedom and aliveness in their work. 

Which, for a kid who grew up devouring R.L. Stine’s Goosebumps by flashlight and splurging at the Scholastic Book Fairs, is pretty much a dream come true. 

Really, truly. 

One at a time, the most brilliant and inspiring clients stepped into my inbox and rekindled my love of writing. I became obsessed with seeing the difference thoughtful copy could make for each small business. A well-crafted headline, a clear call to action... and BAM. Leads were lining up at their inbox.  

Before I knew what was happening, I’d quit my corporate copywriting job and was growing a business from around the world (literally: I spent a year traveling from London to Korea with nine stops in between). It was like a fog of forced routine lifted and, for the first time ever, I was alive and free. 

Say it simply, do it well

Keep cool and be kind

Think big, take action

Tell good tales

Have fun and encourage others

Get out there

The Core Values

Some rules are meant to be broken… but we never break these ‘round here:


Writing in my 1920s-era studio overlooking Cerro San Luis Mountain, reheating my pour-over coffee for the fifth sixth time today, smothering my 38 house plants with love

Find me: 

Yosemite National Park, Ubud, Bali,
Tokyo, Japan

Top 3 favorite places:

Maldives, Portugal, The Northern Lights

dreaming of:

Been to:


19 countries


Leaving my corporate career, traveling around the world for a year, bungee jumping in New Zealand, skydiving on my 21st birthday

Best decisions I’ve ever made:

Hummus (yes, it’s a condiment)

Favorite condiment:

Old Fashioned. Extra cherries.

Drink of choice:

sunflowers or peonies

In my vase:


Billie Holiday, Dr. Dre, or anything 80s

On my record player:


My 8-year-old fiddle        leaf fig tree, 

Most prized possession:

 San Luis Obispo, California

living in: 

Santa Cruz, California

Born in: 

star sign:



words of affirmation

love language:



Up for a round of trivia? Pull up a chair. I’ll grab two IPAs.

Down-to-earth creatives and creators who put ethics before profits  

The ones who believe that everybody can—and should—make a positive difference in the world

The straight-A students who skipped class to get tickets to the premiere of Star Wars

The bookworms who call a trip to their local library a “wild Friday night out”

The rebels and rule-breakers who opted out of the 9–5 to do things their own way

my people are:

I’m a website copywriter with an affinity for strategy and stories. I’m also an entrepreneur and I get it—you need a website that sounds good and converts. 

Writing about yourself doesn’t have to be so dang hard. I make it feel easy like slipping into your favorite pair of well-loved jeans (or yoga pants, if we’re being honest).

You’re an entrepreneur with something amazing to say, do, or sell.

Here’s the gist:

hit the blog

Scroll the resource library for copywriting & business tips.



Get step-by-step guidance to DIY your website copy.



Order up custom website copy—written by me, for your biz.


Tell me, are you...

Let’s team up and make it happen