"Erika is more than a talented copywriter. She's also a strategic business partner."
Crafted to help service providers and digital creators become the go-to experts in their space—by a conversion copywriter who gets the nuance of selling a service.
Website strategy and copy for service pros with next-level business goals
Grab a template and write your site like a copywriter—with me in your ear via Google Docs and audio walkthroughs.
The Template Shop
Make your next launch or rebrand a chart-topping success with conversion copy based on research (not guesswork).
Website Copywriting
Get a probiotic gut check on what’s working, what’s wobbly, and what to fix first—before you drop 💰 on a schmancy redesign.
The Copy Audit
FIND YOUR WORDS — MAKE YOUR MARK
I poured over keyword research and stacked every word on research. Today, the majority of my leads come straight from Google—without spending a dime on ads or a second on TikTok.
That’s what I want for you, too.
Get in. We’re optimizing your website next.
I SAW THE POWER OF SEO + conversion copy IN MY OWN BUSINESS
When I started in marketing 15+ years ago, just having a website—any website—was good enough. Not anymore.
That was before Squarespace, Wix, and Showit hit the scene with their pretty no-code websites. And before ChatGPT started cranking out carbon copies of the internet’s most average writer.
A pretty website isn’t enough anymore. If you want clients to find you and buy from you? You need SEO and a POV to get a good CVR. (Welcome to marketing. We love acronyms.)
Website strategist, conversion copywriter, and your offer’s biggest hype girl
Hey, I'm Erika!
Hollis Rendleman, Interior Designer
“I was in tears—the good kind—reading the website copy Erika wrote. She made my website sound legit. And it worked, too! I booked three big-ticket clients and sold out a workshop right out of the gate.”
Erica Marr,
Ballroom Dance Teacher
“Erika brought a ton of clarity and boldness to our brand. We have a ton of passion for our products, but were too close to our own brand. Erika quickly turned our ideas into high-converting copy, resulting in 700+ new leads."
Charlotte Henry,
Interior Designer
“It’s like Erika went into my head, extracted all the good ideas, and turned them into a cohesive brand story. I'm finally excited to share my website with potential clients. And I'm booking more work because my website sells."
Blake Andrews,
Wedding Photographer
“Erika has a knack for merging creativity and strategy to get results. She captured our brand voice perfectly—and helped us achieve multiple first-page rankings on Google. We now get more quality leads through organic search."
Andie Gwen,
Fashion Designer
“Erika has a gift for brand building through words. She helped channel all my ideas into tangible actions and brought the vision and story for my company to life. I couldn’t have pulled off such a successful launch without her help!"
Callie Farah,
Brand Manager
“Erika really took the time to understand our brand, which helped us gain clarity on how to position ourselves. The messaging guide she created has been our go-to resource—always keeping us grounded in our voice."
A
C
R
Set-it-and-forget-it? Never. We test what’s working (and what’s not) so your message keeps converting long after launch.
Analyze and adapt
03
Using voice-of-customer insights, I layer in strategy and story to create conversion-ready messaging that moves people from “just looking” to “I’m in.”
Craft the copy
02
Start with data, not assumptions. Through client interviews, review mining, and user behavior insights, I dig into how your audience thinks, talks, and buys.
Research your readers
01
I'm no philosopher, but I do bring this 3-step copywriting philosophy to every project. Because writing without human-conducted research and analysis = throwing word spaghetti at the wall. Sloppy but not always sticky.
Writing? It's only one slice of the pie
THE RCA METHOD™
Ready to get started? Let’s see if we’re a match. Request a free, no-pressure consult to talk through your copywriting project.
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Get website copy that fits like your favorite jeans: timeless, tailored, and finished with deep pockets (to hold all your money, ofc).
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