Website copy that empowers you to sell

Make your website your most profitable asset with web copy that compels your target audience to buy.

SEE HOW

You need more than pretty design to put leads in your pipeline. You need a website copywriter who can write like you and think like your customers. Because even the most beautiful website won’t convert without copy to seal the deal. 


Your website is
a sales tool

( best start treating it like one )

Blake Andrews, Photographer

“Erika has a knack for merging art and science to achieve results. Our website sounds like us and consistently shows up on page #1 of Google.”

To make the sales while you create the things to sell and serve your clients well. 

Website            
you can bank on                   

copy

Copywriting Templates

Write like a pro

You don’t need to reinvent the wheel. Shop my templates and guides to write website copy that turns leads into sales.

Outsource to a pro 

Website Copywriting Services

Sometimes you need to outsource—I can help. Discover what’s possible with done-for-you website copywriting services. 

Erica & Travis Marr, Course Creators 

“Erika brought a ton of clarity and boldness to our brand. We earned 700+ new leads with her high-converting website copy.”

My business was born out of a desire for freedom. At first, it was lunch breaks spent on misc. freelance writing projects. Then, one day, an inquiry popped into my inbox—

“Hey, do you do websites?” 

Sure, why not? And that’s how I went from lunchtime freelancer to location-independent website copywriter. 

Now, 6+ years and countless websites later, I’m still in love with writing copy that turns your website into a page-turning narrative.

Agency project manager turned strategy-obsessed website copywriter 

Hey, I’m Erika Fitzgerald 

MEET THE FOUNDER

I’VE WRITTEN FOR:

Not your average brand voice freebie, this guide walks you through 3 impactful ways to actually measure and define your voice. No more guessing. 

BRAND VOICE GUIDE

the mini

FREE DOWNLOAD

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No. 3 - Behind the scenes of my 2024 rebrand

No. 2 - My Conversion Copywriting Process

NO. 1 - IS IT TIME TO HIRE A WEBSITE COPYWRITER? 

Not ready to get spendy? Not to worry—I share free website copywriting education and business advice on the blog. Subscribe to get the latest in your inbox. 

ON THE BLOG

All about copy + business

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You need Google-friendly copy that converts. You (and your clients) also care about meaningful connection, creativity, and stories. Why not work with a website copywriter who delivers it all?

Your future clients are looking for you right now