Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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On her podcast, Catherine Guidry and I talk about how to write effective website copy.

Talking Website Copy on Mistakes Make Magic

website copy interview with copywriter Erika Fitzgerald

Copywriting, Website Strategy

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As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika

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