A professional careers microsite with a dash of personality.
DocuSign
Known for pioneering eSignature, DocuSign is the leading SaaS for digital agreements. To no one’s surprise, the company experienced HUGE growth resulting from the 2020 pandemic. Businesses around the globe looked to DocuSign for help getting agreements done remotely. Fewer handshakes. More e-signatures.
The Background
2020 turned the workplace upside down (and inside out and round and round). As a result, DocuSign experienced rapid growth – both internally and externally.
To meet the demands of a growing customer base and *dazzle* a new wave of remote workers, DocuSign needed to dust off its old careers page. Top-tier talent expects a top-tier hiring process.
The Challenge
- Workplace flexibility
- Best-in-class benefits
- A sense of belonging
- Opportunities to grow
With voice-of-customer data in hand, we turned the outdated careers page into a vibrant microsite with clever, on-brand wordplay.
The Solution
*This project was completed in-house in conjunction with the DocuSign Creative team.
THE VIBE
clear / professional / Friendly / GLOBAL
THE MICROSITE
36% MoM increase in applications
THE RESULTS
– Carla Weis, Vice President, Brand & Creative
Erika worked for me at DocuSign for two years and was instrumental in helping craft a refreshed tone of voice for us. She worked on some of our most impactful campaigns and was a critical player when we were trying to do new and different things. She's always striving to make things simpler and more easy to digest for any audience.
Erika has a gift to bring stories to life with a really down-to-earth approach.
IN THEIR WORDS
– Ghazwan Almoazen, Director, Global Marketing
I highly recommend Erika for her exceptional skills in writing and editing events copy. I had the pleasure of working with her at DocuSign, where she demonstrated a keen eye for detail and the ability to craft compelling event messaging. Erika excels in cross-departmental collaboration, bringing a positive attitude and strong work ethic to every project. I wholeheartedly endorse Erika for her outstanding contributions to all the projects we worked on together.
Her creativity, professionalism, and commitment make her an invaluable asset to any team.
