Sanabria & Co. is a boutique interior design studio based in Washington, DC. The tight-knit team specializes in turn-key historic home renovations and has earned features in The Washington Post, New York Times, Wall Street Journal, Dwell, Elle Decor, and Magnolia Network. Oops, did I just drop all those names? A quick look at the team's portfolio proves the accolades are well-earned. 

The Client

High-touch, bespoke design focuses on quality over quantity. Likewise, the Sanabria & Co. website needed to focus on attracting and converting high-quality leads. Having outgrown their first website, founder Melissa and brand manager Callie wanted to refine their messaging and create an elevated brand experience to match the level of service they provide their clients. 

The Problem

Historic home renovations are synonymous with stress and surprises. Sanabria & Co. is the antidote. Ergo, we kept the copy concise with an air of breezy sophistication. Like stepping into a luxury resort, where all your worries slip away. 

To convey a sense of ease and confidence in the process, we avoided pain points. Instead, we focused on how Sanabria & Co. guides clients toward their dream state (and dream home). Stunning portfolio images, client testimonials, and press features provide social proof throughout the site. 

The Solution