- Lauren
"Great resource for beating writer's block! I printed it out to keep by my desk."
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Because not knowing how to say something shouldn't hold you back.
The first goal of persuasive writing is to capture the attention of distracted internet browsers. The next goal is to keep their attention. To do that, your copy must pull an emotional lever. The easiest way to do this is by swapping basic words for copywriting power words. To help you get started, I'm handing over my ultimate list of power words.
The Ultimate Power Words Cheatsheet
Free Swipe File
200+ words and phrases to help you beat writer's block and *zhuzh* up your copywriting
INSIDE THE File:
60 negative power words to Explain pain points or lesser solutions
60 contextual words and phrases to crank up your persuasive power
Meet the author
Hi, I'm Erika—a website copywriter obsessed with elevating & educating small businesses
If a decade in corporate marketing taught me one thing: you don't need a board room or big budget to make an impact. You simply need to know your audience and serve them the right message at the right time.
So in 2018, I set out to help small businesses and creatives use words to sell with the confidence of a billion-dollar brand… without needing a billion-dollar budget. Because clarity and confidence in your message is your most valuable asset.
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