Last week, I chatted all about website copy with lifestyle photographer and educator Catherine Guidry on her podcast Mistakes Make Magic. 

Catherine is a brilliant photographer and generous educator who shares so much of her knowledge—but she’s also a rockstar interviewer. With A-list podcast guests like Jasmine Star and Jana Williams, it comes as no surprise. The woman’s got talent. 

Chatting with Catherine about my favorite topic (website copy!) was easy breezy and oh-so-fun. Plus, she knew all the right questions to ask to get to the heart of what her listeners could benefit from the most. 

As a creative business owner, writing is part of the job. And your website is only the tip of the iceberg. Then there’s the sales emails, blog posts, Instagram captions, pricing guides, client welcome packets, and beyond.

When creating all this content for your brand, your specific word choices form your brand voice—which in turn shapes how people perceive your brand. Ultimately, clear communication creates a positive experience for your clients. 

TL;DR your words matter. If you’re a creative entrepreneur, you’re going to love all the actionable copywriting tips and strategies in this episode. 

In Episode 080: The Secret to Converting Clients, Catherine and I talk about: 

• What exactly is website copy and why it’s so important for your business
• The 4 must-have pages your website can’t live without 
• How to tailor your message to speak to your ideal clients 
• Where to start when designing a new website (hint: it’s *not* your visuals)
• The most common copywriting mistakes—and how to avoid them

Resources mentioned in the episode: 

• Ubersuggest by Neil Patel for SEO keyword research 
• B-School by Marie Forleo 
• My free brand voice guide 

I’m a sucker for a good podcast and since connecting with Catherine, Mistakes Make Magic is one of my new favorites. What are your go-to podcasts? Share ‘em in a comment 👇