Last week, I was honored to chat with lifestyle photographer and educator Catherine Guidry on her podcast, Mistakes Make Magic. On this episode, we talked all about how to write clear, compelling website copy for your dream clients.
As a website copywriter, I can talk about copy 24/7/365. But you, dear business owner, probably didn’t sign up to be a copywriter. Yet here you are—writing website copy, Instagram captions, email newsletters, sales pages, pricing guides, and more. It can feel overwhelming, to say the least!
Whether you enjoy it or not, writing is part of running a business. But it doesn’t have to be overwhelming. With a few small adjustments, you can make a bigger impact with your words—without putting in more effort. Tune in to find out how.
If you’re a small business owner, you’re going to love the actionable copywriting tips and strategies in this episode!
In Episode 080: The Secret to Converting Clients, Catherine and I talk about:
- Why website copy informs design (and not the other way around)
- Common website copywriting mistakes and how to fix them
- Where to find fuel for your copy (hint: it’s easier than you might think)
- The sweet spot between “just enough” and “too much” website copy
Resources mentioned in the episode:
In addition to being a brilliant photographer and generous educator, Catherine is a rockstar interviewer. She knew all the right questions to ask, so I know you’ll walk away from this episode with at least a few “ah-ha” moments.
You’ll love this episode if you enjoy podcasts as much as I do! Give it a listen, and let me know your favorite takeaway in the comments 👇
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