Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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Discover and define your brand voice in 3 easy steps

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Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

Your elevator pitch is your personal commercial. Get ready to wow anyone, anytime (even in an elevator).

How to Write an Elevator Pitch for Your Creative Business

Erika Fitzgerald - Website Copywriter

Business, Copywriting


Your mission statement declares the purpose of your business. In other words, it summarizes WHY your business exists.

How to Write a Mission Statement for Your Creative Business

Business, Copywriting

How to write a mission statement - Erika Fitzgerald

The story of how I overcame fear and pursued my dreams as a writer.

The Yellow Cardigan and Creative Entrepreneurship

#Goals, Business

Overcoming fear and finding joy in creative entrepreneurship

When I started my business part-time several years ago, I was in a constant battle with myself—not knowing how or where to focus my time in order to build the right business. No matter how hard I tried to focus, I was at an impasse. Stuck on that carnival ride that uses centripetal force to […]

How to Build an Intentional Creative Business

Business, Marketing


As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika