Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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Discover and define your brand voice in 3 easy steps

free guide

Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

There’s more to creating a website than design. Here’s what you need to know.

Creating a Website: It’s Not All About Design

A woman on a laptop; creating a website

Copywriting, Website Strategy

PERUSE THE LATEST

On her podcast, Catherine Guidry and I talk about how to write effective website copy.

Talking Website Copy on Mistakes Make Magic

Copywriting, Website Strategy

A woman leaning against a desk; website copy podcast interview

As a business owner, you gotta write a lot. Use these 35 simple but effective words that sell.

35 Persuasive Words and Phrases to Use in Your Copy

Copywriting, Marketing

Fingers typing on a keyboard; persuasive words

Your elevator pitch is your personal commercial. Get ready to wow anyone, anytime (even in an elevator).

How to Write an Elevator Pitch for Your Creative Business

Business, Copywriting

A woman standing in an office; elevator pitch

As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika

MEET YOUR WEBSITE COPYWRITER 

“I want to…”

Where to next, m’friend?