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35 Persuasive Words and Phrases to Use in Your Copy

  1. Super useful guide to engaging terminology. Admittedly, I can probably pull back on using “innovative” and “passionate.” It’s not that I have a problem backing up this verbiage but rather the frequency and how much it pops up throughout my copy. Thanks!

    • Erika Fitzgerald says:

      Yay, happy to help! An occasional “innovative” or “passionate” never hurts – but switching up the verbiage in any copy is a great way to keep readers engaged.

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