Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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Discover and define your brand voice in 3 easy steps

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Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

Most auto-responder emails are boring. Here’s how you can fix that.

How to Make Your Out of Office Email More Memorable

How to make your out of office email message more memorable

Business, Copywriting


Your purpose connects the heart and logic of your creative business. Here’s how.

Why You Should Start With Your Purpose Statement

Business, Copywriting

How to write a compelling purpose statement

On her podcast, Catherine Guidry and I talk about how to write effective website copy.

Talking Website Copy on Mistakes Make Magic

Copywriting, Website Strategy

website copy interview with copywriter Erika Fitzgerald

As a business owner, you gotta write a lot. Use these 35 simple but effective words that sell.

35 Persuasive Words and Phrases to Use in Your Copy

Copywriting, Marketing

Persuasive words and phrases to use in your copy


As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika