Say it simply, do it well

A copywriting & business blog to help you gain clarity and confidence in your creative work and life.

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Discover and define your brand voice in 3 easy steps

free guide

Because hashing out your message is the first step towards website copy that puts you on the digital map. Snag your FREE step-by-step guide to create a brand voice that sounds like you—and magnetizes your ideal clients, too.

Writing is only a piece of the puzzle. Follow these steps to win more customers.

Get the “Yes” With This 3-Part Conversion Copywriting Process

A conversion copywriter's laptop and notebook

Copy Tips


There’s more to creating a website than design. Here’s what you need to know.

Creating a Website: It’s Not All About Design

Website Strategy

A woman on a laptop; creating a website

Most auto-responder emails are boring. Here’s how you can fix that.

How to Make Your Out of Office Email More Memorable

Business Tips

A closed laptop on a desk; out of office email

Your purpose connects the heart and logic of your creative business. Here’s how.

Why You Should Start With Your Purpose Statement

Business Tips

A woman typing on a laptop; writing a purpose statement

As the go-to website copywriter for digital-savvy entrepreneurs, I spend my days dreaming up brand strategies and stories from my plant-filled home office in San Luis Obispo, California. 

Through my signature website copywriting framework, I help service-based business owners and digital product creators (like you!) develop whip-smart brand voices and website copy that magnetizes clients and closes sales the easy way: on auto-pilot, without sleazy “grey area” tactics. 

My philosophy is simple: say what you mean and do what you say. Because when your brand story really, truly reflects your passion and purpose—magic happens ✨

Oh hey, I’m Erika